All Hands on Deck Annual Conference
2025 All Hands Dates Announced
Please mark your calendars for November 6-8, 2025.
Please Note: We will be convening in Anchorage, Alaska at the Hilton Anchorage Hotel. This is a change in location from years past.
What is All Hands on Deck?
ASMI’s annual meeting structure allows for meaningful input to help guide future marketing activities.
Here’s what happens at All Hands:
Stakeholders meet and share information, first by species group, and then by operational program, to develop recommendations for the ASMI Board of Directors. This process helps ASMI set its direction for the coming year and beyond.
Day 1
Species Committees meet to discuss fisheries and develop recommendations.
Day 2
Operational Committees review input and draft recommendations for the Board.
Day 3
ASMI’S Board reviews committee reports and sets strategic priorities for ASMI.
2025 All Hands on Deck
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2025 Agenda
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Please check back for updates on the conference agenda.
Questions?
Reach out to ASMI’s Administrative Manager, available via email or at (907) 465-5560.
Conference Archives
ASMI hosts files from past meetings and makes them available to industry.
2024 All Hands on Deck Archive
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2024 Day 1: Agenda
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Welcome to All Hands on Deck 2024.
All Hands Welcome Letter from ASMI Executive Director Jeremy Woodrow
Monday, December 2nd Welcome Reception 5:30 PM – 7:00 PM Welcome Reception 49th State Brewing Tuesday, December 3rd Welcome & Industry Panel 7:00 AM - 7:45 AM Breakfast buffet Fore Deck 8:00 AM - 11:30 AM General Session Recording Mid Deck 8:00 AM - 8:20 AM Opening Remarks by ASMI Chairman Allen Kimball Mid Deck Video Welcome from Senator Lisa Murkowski Video Welcome from Senator Dan Sullivan 8:20 AM - 9:20 AM “Finding New Directions for Growth” Presentation by Chris DuBois, EVP Fresh Foods/Protein Practice Leader, Circana Mid Deck 9:30 AM - 10:20 AM Alaska Seafood Industry Panel, part 1 Mid Deck 10:20 AM - 10:30 AM Break 10:30 AM - 11:20 AM Alaska Seafood Industry Panel, part 2 11:20 AM - 11:30 AM General Session Closing Remarks by ASMI Executive Director Jeremy Woodrow Program Presentations 11:30 AM - 12:30 PM Lunch Fore Deck Representative-elect Nick Begich Navigating New Waters: How the 2024 Election Shapes Alaska Seafood 12:35 PM - 12:45 PM McKinley Research Group Presentation Mid Deck 12:45 PM - 2:20 PM ASMI Program Reports & McKinley Research Group Recording Mid Deck International Marketing Presentation AHOD 2024 – Nicole Alba Technical Seafood Presentation AHOD 2024 - John Burrows Domestic Marketing Presentation AHOD 2024 - Megan Rider Global Food Aid Presentation AHOD 2024 - Bruce Schactler Communications & Consumer PR Presentation AHOD 2024 - Greg Smith (presented Thursday at Board Meeting) Species Committee Meetings 2:30 PM - 5:00 PM Species Committee Meetings Halibut/Sablefish Committee Adventure Room Salmon Committee Aft Deck Shellfish Committee Quadrant Room Whitefish Committee Endeavor Room 5:30 PM - 7:00 PM AFDF Membership Meeting Quadrant Room Day 1 concludes. Evening on own -
2024 Day 1: Meeting Materials
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Halibut-Sablefish Committee:
Meeting Materials
Agenda & Minutes
Salmon Committee Meeting
Meeting Materials
Agenda & Minutes
Shellfish Committee Meeting
Meeting Materials
Agenda & Minutes
Whitefish Committee Meeting
Meeting Materials
Agenda & Minutes
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2024 Day 2: Agenda
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The second day of meetings begins with the species committee chair reports. Species committee chairs will report on key points from their meetings the prior day and on items for operational committees to discuss. Attendance is required by all ASMI Committee Chairs; all others are highly encouraged to attend.
Wednesday, December 4th Operational Committee Meetings - Morning 7:00 AM - 7:45 AM Breakfast buffet Fore Deck 8:00 AM - 8:45 AM ASMI Committee Chair Reports Fore Deck 9:00 AM - 12:00 PM Operational Committee Meetings Joint Communications & Domestic Marketing Committees Aft Deck International Marketing Committee Mid Deck Seafood Technical Committee Adventure Room Operational Committee Meetings - Afternoon 12:00 PM - 1:00 PM Lunch Fore Deck 12:10 PM - 1:00 PM Certified Seafood Collaborative (CSC/RFM) Board Meeting Quadrant Room 1:00 PM - 4:00 PM Operational Committee Meetings Continue Communications Endeavor Room Domestic Marketing Aft Deck International Marketing Mid Deck Seafood Technical Adventure Room 5:00 PM - 6:30 PM Trivia Night & Reception Fore Deck -
2024 Day 2: Meeting Materials
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Joint Communications and Domestic Marketing Committees
Meeting Materials
Agenda & Minutes
International Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Seafood Technical Committee Meeting
Meeting Materials
Agenda & Minutes
Domestic Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Communications Committee
Meeting Materials
Agenda & Minutes
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2024 Day 3: Agenda
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Thursday, December 5th ASMI Board of Director's Meeting 7:00 AM - 8:15 AM Breakfast buffet Fore Deck 8:00 AM – 12:00 PM ASMI Board of Directors Meeting Mid Deck 12:00 PM Lunch buffet Fore Deck -
2024 Day 3: Meeting Materials
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ASMI Board of Director's Meeting
Meeting Recording
Agenda & Minutes
2023 All Hands on Deck Archive
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2023 Agenda
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Wednesday, Nov. 1st
- 5:30 PM – 7:00 PM: Welcome Reception & Happy Hour Trivia – 49th State Brewing
Thursday, Nov. 2nd – ASMI Species Committee Meetings
- 7:00 AM – 8:00 AM: Breakfast buffet – Fore Deck
- 8:10 AM – 11:30 AM: General Session Recording – Mid Deck
- 8:10 AM – 8:20 AM: Opening Remarks by ASMI Chairman Allen Kimball – Mid Deck
- 8:20 AM – 9:20 AM: “Growing Alaska Seafood – How High is the Ceiling” Presentation by Chris DuBois, Circana – Mid Deck
- 9:30 AM – 10:20 AM: Alaska Seafood Market Perspective from ASMI Customer Advisory Panel – Mid Deck
- 10:30 AM – 11:20 AM: ASMI Customer Advisory Panel, part 2
- 11:20 AM – 11:30 AM: General Session Closing Remarks by ASMI Executive Director Jeremy Woodrow
- 11:30 AM – 12:45 PM: Lunch – Fore Deck
- 12:45 PM – 2:20 PM: ASMI Program Reports Recording – Mid Deck
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- International Marketing – Hannah Lindoff
- Global Food Aid – Bruce Schactler
- Seafood Technical – John Burrows
- Domestic Marketing – Megan Rider
- Communications & Consumer PR – Greg Smith
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- 2:30 PM – 5:00 PM: Species Committee Meetings
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- Halibut/Sablefish Committee – Adventure Room (lower lobby level)
- Salmon Committee – Aft Deck (lobby level)
- Shellfish Committee – Quadrant Room (lower lobby level)
- Whitefish Committee – Endeavor Room (lower lobby level)
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Chairs’ recap reports due to Heather Johnson-Smith via email by 6:00 PM
- 5:30 PM – 7:00 PM: AFDF Membership Meeting – Adventure Room
- Day 1 concludes. Evening on own.
Friday, Nov. 3rd – ASMI Operational Committee Meetings
- 7:00 AM – 8:00 AM: Breakfast buffet – Fore Deck
- Friday morning recording
- 7:45 AM – 8:15 AM: Fisheries Value & Impact Update by McKinley Research Group – Fore Deck
- 8:15 AM – 8:30 AM: Federal Update by Matt Robinson, Office of Senator Murkowski and Carina Nichols, Office of Senator Dan Sullivan – Fore Deck
- 8:30 AM – 9:00 AM: ASMI Committee Chair Reports – Fore Deck
Species committee chairs will report on key points from their meetings the prior day and on items for operational committees to discuss. Attendance is required by all ASMI Committee Chairs; all others are highly encouraged to attend.
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- Halibut/Sablefish Committee – Chair
- Salmon Committee – Chair
- Shellfish Committee – Chair
- Whitefish Committee – Chair
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- 9:00 AM – 12:00 PM: Operational Committee Meetings
Zoom links/call-in information are on the individual committee meeting agendas.
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- Joint Communications Committee & Domestic Marketing Committee – Endeavor Room (lower lobby level)
- International Marketing Committee – Mid Deck (lobby level)
- Seafood Technical Committee – Quadrant Room (lower lobby level)
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- 12:00 PM – 1:00 PM: Lunch – Fore Deck
- 12:10 PM – 1:00 PM: Certified Seafood Collaborative Board Meeting (All are welcome.) – Voyager Room (lower lobby level)
- 1:00 PM – 4:00 PM: Operational Committee Meetings Continue
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- Communications Committee – Adventure Room (lower lobby level)
- Domestic Marketing Committee – Endeavor Room (lower lobby level)
- International Marketing Committee – Mid Deck (lobby level)
- Seafood Technical Committee – Quadrant Room (lower lobby level)
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Chairs’ recap reports due to Heather Johnson-Smith via email by 5:00 PM
- 5:00 PM – 7:00 PM: Evening Reception – Quarter Deck in Tower 1 on 10th floor
Saturday, Nov. 4th
- 7:30 AM – 8:30 AM: Breakfast buffet – Fore Deck
- 9:00 AM – 12:00 PM: ASMI Board of Directors Meeting – Mid Deck |Recording coming soon.
- 12:00 PM: Lunch buffet – Fore Deck
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2023 Day 1: Meeting Materials
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Halibut-Sablefish Committee:
Meeting Materials
Agenda & Minutes
Salmon Committee Meeting
Agenda & Minutes
Shellfish Committee Meeting
Meeting Materials
Agenda & Minutes
Whitefish Committee Meeting
Meeting Materials
Agenda & Minutes
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2023 Day 2: Meeting Materials
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Joint Communications and Domestic Marketing Committees
Meeting Materials
Agenda & Minutes
International Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Overseas Market Presentations
Overseas Market Presentations
Seafood Technical Committee Meeting
Meeting Materials
Agenda & Minutes
Domestic Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Communications Committee
Meeting Materials
Agenda & Minutes
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2023 Day 3: Meeting Materials
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ASMI Board of Director's Meeting
Meeting Recording
Agenda & Minutes
2022 All Hands on Deck Archive
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2022 Agenda
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Tuesday, November 8th
All Day Arrive in Girdwood, Shuttles from Anchorage Airport to Alyeska Resort (Shuttle Schedule)
6:00 – 7:30 p.m. Alaska Taco Bar @Aurora Bar & Lounge
Wednesday, Nov. 9th
7:00 a.m. Breakfast buffet @Kahiltna Court
7:45 a.m. Fisheries Update from McKinley Research Group @Kahiltna Court
8:15 a.m. General Session @Columbia Ballroom Zoom Link
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- Opening Remarks & Welcome, ASMI Executive Director Jeremy Woodrow
- A Word from Washington: Senator Lisa Murkowski, Senator Dan Sullivan, Representative Mary Peltola
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8:30 a.m. Alaska Seafood Market Perspective with the Customer Advisory Panel
11:00 a.m. Closing Remarks, ASMI Board Chairman Allen Kimball
11:15 a.m. Marketing Program Updates @Kahiltna Court Zoom Link
*Please note: We are experiencing unexpected internet issues, this session is currently unavailable.
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- Domestic Marketing Program Update, ASMI Domestic Marketing Director Megan Rider
- Communications / PR Program Update, ASMI Communications Director Ashley Heimbigner
- International Marketing Program Update, ASMI Senior Director of Global Marketing & Strategy Hannah Lindoff
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12:30 p.m. Lunch Buffet @Kahiltna Court
1:30 p.m. Species Committee Meetings
4:30 p.m. Species Committee Meetings conclude
6:00 p.m. Welcome Reception & Banquet @Kahiltna Court
Thursday, Nov. 10th
7:00 a.m. Breakfast buffet @Kahiltna Court
8:00 a.m. ASMI Species Committee Chair Updates @Kahiltna Court
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- Halibut-Sablefish Committee Report, Chair Peggy Parker
- Salmon Committee Report, Chair Nicholas Dowie
- Shellfish Committee Report, Chair James Riley
- Whitefish Committee Report, Chair Ron Risher
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8:30 a.m. Operational Committee Meetings
11:30 a.m. Marketing Program Updates @Kahiltna Court Zoom Link
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- Seafood Technical Program Update, ASMI Technical Director John Burrows
- Global Food Aid Program Update, ASMI Global Food Aid Director Bruce Schactler
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12:30 p.m. Lunch Buffet @Kahiltna Court
12:30 p.m. Certified Seafood Collaborative Board Meeting @Portage Boardroom
1:30 p.m. Operational Committee Meetings continued
4:30 p.m. Operational Committee Meetings conclude
4:30 p.m. Alaska Sushi Bar Snack @Columbia Foyer
Friday, Nov. 11th – Veterans Day
7:30 a.m. Breakfast buffet @Kahiltna Court
9:00 a.m. ASMI Board of Directors Meeting @Columbia Ballroom Zoom Link
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- Operational Committee Reports
- ASMI Fiscal Update
- RFM Update
- IRI Research Presentation
- Board Round Table
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11:30 a.m. Box lunches available
12:00 p.m. All Hands Meetings Conclude
2:30 p.m. Shuttle leaves Alyeska for Anchorage See Shuttle Schedule
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2022 Day 1: Meeting Materials
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Halibut-Sablefish Committee:
Meeting Materials
Agenda & Minutes
Salmon Committee Meeting
Meeting Materials
Agenda & Minutes
Shellfish Committee Meeting
Meeting Materials
Whitefish Committee Meeting
Meeting Materials
Agenda & Minutes
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2022 Day 2: Meeting Materials
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Joint Communications and Domestic Marketing Committees
Meeting Materials
Agenda & Minutes
International Marketing Committee Meeting
Meeting Materials
Overseas Market Presentations
Overseas Market Presentations
Seafood Technical Committee Meeting
Meeting Materials
Agenda & Minutes
Domestic Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Communications Committee
Meeting Materials
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2022 Day 3: Meeting Materials
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ASMI Board of Director's Meeting
Meeting Recording
Agenda & Minutes
2021 All Hands on Deck Archive
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2021 Agenda
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Tuesday, Nov. 9th
- 8:15 AM – 11:30 AM: General Session: Welcome & Customer Advisory Panel Roundtable
- 1:00 PM – 2:00 PM: Responsible Fisheries Management Q&A
Wednesday, Nov. 10th – ASMI Species Committee Meetings
- 8:30 AM – 11:00 AM: Salmon Committee
- 8:30 AM – 11:00 AM: Halibut & Sablefish Committee
- 12:00 PM – 2:30 PM: Whitefish Committee
- 12:00 PM – 2:30 PM: Shellfish Committee
Thursday, Nov. 11th (Veterans Day) – ASMI Operational Committee Meetings
- 8:30 AM – 10:30 AM: International Marketing Committee
- 8:30 AM – 10:30 AM: Joint Domestic Marketing & Communications Committee Meeting
- 11:30 AM – 2:30 PM: Domestic Marketing Committee Meeting
- 11:30 AM – 2:30 PM: Communications Committee Meeting
- 11:30 AM – 2:30 PM: Seafood Technical Committee Meeting
Friday, Nov. 12th
- 9:00 AM – 12:00 PM: ASMI Board of Directors Meeting
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2021 Day 1: Meeting Materials
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Responsible Fisheries Management
Meeting Materials
Meeting Materials
Halibut-Sablefish Committee:
Meeting Materials
Agenda & Minutes
Salmon Committee Meeting
Meeting Materials
Shellfish Committee Meeting
Meeting Materials
Agenda & Minutes
Whitefish Committee Meeting
Meeting Materials
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2021 Day 2: Meeting Materials
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International Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Overseas Market Presentations
Seafood Technical Committee Meeting
Meeting Materials
Domestic Marketing Committee Meeting
Meeting Materials
Communications Committee
Meeting Materials
Agenda & Minutes
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2021 Day 3: Meeting Materials
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ASMI Board of Director's Meeting
Meeting Recording
Agenda & Minutes
2020 All Hands on Deck Archive
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2020 Agenda
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Tuesday, Nov. 10th
- 9:00 AM – 11:00 AM: General Session
- 1:00 PM – 2:00 PM: Responsible Fisheries Management Q&A
Wednesday, Nov. 11th – ASMI Species Committee Meetings
- 8:00 AM – 10:00 AM: Salmon Committee
- 8:00 AM – 10:00 AM: Halibut & Sablefish Committee
- 11:00 AM – 1:00 PM: Whitefish Committee
- 11:00 AM – 1:00 PM: Shellfish Committee
- 4:00 PM – 6:00 PM: International Marketing Committee Meeting
- 6:00 PM – 6:30 PM: Happy Hour and Networking
Thursday, Nov. 12th – ASMI Operational Committee Meetings
- 8:00 AM – 10:00 AM: International Marketing Committee: South America & European Programs
- 8:00 AM – 10:00 AM: Domestic Marketing & Communications/PR Committee Meeting
- 10:00 AM – 11:00 AM: Coffee Break & Networking
- 11:00 AM – 1:00 PM: Domestic Marketing Committee
- 11:00 AM – 1:00 PM: Communications/PR Committee
- 11:00 AM – 1:00 PM: Seafood Technical Committee
- 2:00 PM – 3:00 PM: Q&A with ASMI Marketing Programs (International Program Q&A, Domestic Program Q&A, Seafood Technical Program Q&A, Communications/PR Program Q&A, Global Food Aid Program Q&A, RFM Certification Program Q&A, McKinley Research [formerly McDowell Group] Q&A)
- 5:00 PM – 5:45 PM: Alaska Seafood Cooking Demonstration
Friday, Nov. 13th
- 9:00 AM – 12:30 PM: ASMI Board of Directors Meeting
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2020 Day 1: Meeting Materials
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General Session
Meeting Materials
Responsible Fisheries Management
Halibut-Sablefish Committee:
Meeting Materials
Salmon Committee Meeting
Meeting Materials
Agenda & Minutes
Shellfish Committee Meeting
Meeting Materials
Agenda & Minutes
Whitefish Committee Meeting
Meeting Materials
Agenda & Minutes
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2021 Day 2: Meeting Materials
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International Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Overseas Market Presentations
Overseas Market Presentations
Seafood Technical Committee Meeting
Agenda & Minutes
Domestic Marketing Committee Meeting
Meeting Materials
Agenda & Minutes
Communications Committee
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2021 Day 3: Meeting Materials
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ASMI Board of Director's Meeting