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All Hands on Deck Annual Conference

2025 All Hands Dates Announced

Please mark your calendars for November 6-8, 2025.

Please Note: We will be convening in Anchorage, Alaska at the Hilton Anchorage Hotel. This is a change in location from years past.

What is All Hands on Deck?

ASMI’s annual meeting structure allows for meaningful input to help guide future marketing activities.

Here’s what happens at All Hands:

Stakeholders meet and share information, first by species group, and then by operational program, to develop recommendations for the ASMI Board of Directors. This process helps ASMI set its direction for the coming year and beyond.

Day 1

Species Committees meet to discuss fisheries and develop recommendations.

Day 2

Operational Committees review input and draft recommendations for the Board.

Day 3

ASMI’S Board reviews committee reports and sets strategic priorities for ASMI.

2025 All Hands on Deck

2025 Agenda

Please check back for updates on the conference agenda.

Questions?

Reach out to ASMI’s Administrative Manager, available via email or at (907) 465-5560.

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Conference Archives

ASMI hosts files from past meetings and makes them available to industry.

2024 All Hands on Deck Archive

2024 Day 1: Agenda

Monday, December 2nd
Welcome Reception
5:30 PM – 7:00 PM Welcome Reception 49th State Brewing
Tuesday, December 3rd
Welcome & Industry Panel
7:00 AM - 7:45 AM Breakfast buffet Fore Deck
8:00 AM - 11:30 AM General Session Recording Mid Deck
8:00 AM - 8:20 AM Opening Remarks by ASMI Chairman Allen Kimball Mid Deck
Video Welcome from Senator Lisa Murkowski
Video Welcome from Senator Dan Sullivan
8:20 AM - 9:20 AM “Finding New Directions for Growth” Presentation
by Chris DuBois, EVP Fresh Foods/Protein Practice Leader, Circana Mid Deck
9:30 AM - 10:20 AM Alaska Seafood Industry Panel, part 1 Mid Deck
10:20 AM - 10:30 AM Break
10:30 AM - 11:20 AM Alaska Seafood Industry Panel, part 2
11:20 AM - 11:30 AM General Session Closing Remarks by ASMI Executive Director Jeremy Woodrow
Program Presentations
11:30 AM - 12:30 PM Lunch Fore Deck
Representative-elect Nick Begich
Navigating New Waters: How the 2024 Election Shapes Alaska Seafood
12:35 PM - 12:45 PM McKinley Research Group Presentation Mid Deck
12:45 PM - 2:20 PM ASMI Program Reports & McKinley Research Group Recording Mid Deck
International Marketing Presentation AHOD 2024 – Nicole Alba
Technical Seafood Presentation AHOD 2024 - John Burrows
Domestic Marketing Presentation AHOD 2024 - Megan Rider
Global Food Aid Presentation AHOD 2024 - Bruce Schactler
Communications & Consumer PR Presentation AHOD 2024 - Greg Smith (presented Thursday at Board Meeting)
Species Committee Meetings
2:30 PM - 5:00 PM Species Committee Meetings
Halibut/Sablefish Committee Adventure Room
Salmon Committee Aft Deck
Shellfish Committee Quadrant Room
Whitefish Committee Endeavor Room
5:30 PM - 7:00 PM AFDF Membership Meeting Quadrant Room
Day 1 concludes. Evening on own

2024 Day 1: Meeting Materials

Halibut-Sablefish Committee:

Salmon Committee Meeting

Shellfish Committee Meeting

Whitefish Committee Meeting

2024 Day 2: Agenda

The second day of meetings begins with the species committee chair reports. Species committee chairs will report on key points from their meetings the prior day and on items for operational committees to discuss. Attendance is required by all ASMI Committee Chairs; all others are highly encouraged to attend.

Wednesday, December 4th
Operational Committee Meetings - Morning
7:00 AM - 7:45 AM Breakfast buffet Fore Deck
8:00 AM - 8:45 AM ASMI Committee Chair Reports Fore Deck
9:00 AM - 12:00 PM Operational Committee Meetings
Joint Communications & Domestic Marketing Committees Aft Deck
International Marketing Committee Mid Deck
Seafood Technical Committee Adventure Room
Operational Committee Meetings - Afternoon
12:00 PM - 1:00 PM Lunch Fore Deck
12:10 PM - 1:00 PM Certified Seafood Collaborative (CSC/RFM) Board Meeting Quadrant Room
1:00 PM - 4:00 PM Operational Committee Meetings Continue
Communications Endeavor Room
Domestic Marketing Aft Deck
International Marketing Mid Deck
Seafood Technical Adventure Room
5:00 PM - 6:30 PM Trivia Night & Reception Fore Deck

2024 Day 2: Meeting Materials

2024 Day 3: Agenda

Thursday, December 5th
ASMI Board of Director's Meeting
7:00 AM - 8:15 AM Breakfast buffet Fore Deck
8:00 AM  – 12:00 PM ASMI Board of Directors Meeting Mid Deck
12:00 PM Lunch buffet Fore Deck

2024 Day 3: Meeting Materials

2023 All Hands on Deck Archive

2023 Agenda

Wednesday, Nov. 1st

  • 5:30 PM – 7:00 PM: Welcome Reception & Happy Hour Trivia49th State Brewing

Thursday, Nov. 2nd – ASMI Species Committee Meetings

  • 8:20 AM – 9:20 AM: “Growing Alaska Seafood – How High is the Ceiling” Presentation by Chris DuBois, Circana – Mid Deck
  • 9:30 AM – 10:20 AM: Alaska Seafood Market Perspective from ASMI Customer Advisory Panel – Mid Deck
  • 10:30 AM – 11:20 AM: ASMI Customer Advisory Panel, part 2
  • 11:20 AM – 11:30 AM: General Session Closing Remarks by ASMI Executive Director Jeremy Woodrow
  • 11:30 AM – 12:45 PM: LunchFore Deck
  • 12:45 PM – 2:20 PM: ASMI Program Reports RecordingMid Deck
      • International Marketing – Hannah Lindoff
      • Global Food Aid – Bruce Schactler
      • Seafood Technical – John Burrows
      • Domestic Marketing – Megan Rider
      • Communications & Consumer PR – Greg Smith
  • 2:30 PM – 5:00 PM: Species Committee Meetings
      • Halibut/Sablefish Committee – Adventure Room (lower lobby level)
      • Salmon Committee – Aft Deck (lobby level)
      • Shellfish Committee – Quadrant Room (lower lobby level)
      • Whitefish Committee – Endeavor Room (lower lobby level)

Chairs’ recap reports due to Heather Johnson-Smith via email by 6:00 PM

  • 5:30 PM – 7:00 PM: AFDF Membership Meeting – Adventure Room
  • Day 1 concludes. Evening on own.

Friday, Nov. 3rd – ASMI Operational Committee Meetings

Species committee chairs will report on key points from their meetings the prior day and on items for operational committees to discuss. Attendance is required by all ASMI Committee Chairs; all others are highly encouraged to attend.

        • Halibut/Sablefish Committee – Chair
        • Salmon Committee – Chair
        • Shellfish Committee – Chair
        • Whitefish Committee – Chair
  • 9:00 AM – 12:00 PM: Operational Committee Meetings

Zoom links/call-in information are on the individual committee meeting agendas.

        • Joint Communications Committee & Domestic Marketing Committee – Endeavor Room (lower lobby level)
        • International Marketing Committee – Mid Deck (lobby level)
        • Seafood Technical Committee – Quadrant Room (lower lobby level)
  • 12:00 PM – 1:00 PM: LunchFore Deck
  • 12:10 PM – 1:00 PM: Certified Seafood Collaborative Board Meeting (All are welcome.) – Voyager Room (lower lobby level)
  • 1:00 PM – 4:00 PM: Operational Committee Meetings Continue
        • Communications Committee – Adventure Room (lower lobby level)
        • Domestic Marketing Committee – Endeavor Room (lower lobby level)
        • International Marketing Committee – Mid Deck (lobby level)
        • Seafood Technical Committee – Quadrant Room (lower lobby level)

Chairs’ recap reports due to Heather Johnson-Smith via email by 5:00 PM

  • 5:00 PM – 7:00 PM: Evening Reception – Quarter Deck in Tower 1 on 10th floor

Saturday, Nov. 4th

  • 7:30 AM – 8:30 AM: Breakfast buffetFore Deck
  • 9:00 AM – 12:00 PM: ASMI Board of Directors Meeting – Mid Deck  |Recording coming soon.
  • 12:00 PM: Lunch buffet Fore Deck

2023 Day 1: Meeting Materials

Halibut-Sablefish Committee:

Salmon Committee Meeting

Shellfish Committee Meeting

Whitefish Committee Meeting

2023 Day 2: Meeting Materials

2023 Day 3: Meeting Materials

2022 All Hands on Deck Archive

2022 Agenda

Tuesday, November 8th


All Day              Arrive in Girdwood,     Shuttles from Anchorage Airport to Alyeska Resort (Shuttle Schedule)


6:00 – 7:30 p.m.         Alaska Taco Bar    @Aurora Bar & Lounge


Wednesday, Nov. 9th


7:00 a.m.         Breakfast buffet    @Kahiltna Court


7:45 a.m.          Fisheries Update from McKinley Research Group  @Kahiltna Court


8:15 a.m.           General Session   @Columbia Ballroom                                          Zoom Link

            • Opening Remarks & Welcome,  ASMI Executive Director Jeremy Woodrow
            • A Word from Washington: Senator Lisa Murkowski, Senator Dan Sullivan, Representative Mary Peltola

8:30 a.m.         Alaska Seafood Market Perspective with the Customer Advisory Panel


11:00 a.m.        Closing Remarks,  ASMI Board Chairman Allen Kimball


11:15 a.m.         Marketing Program Updates    @Kahiltna Court                              Zoom Link

*Please note: We are experiencing unexpected internet issues, this session is currently unavailable.

            • Domestic Marketing Program Update,  ASMI Domestic Marketing Director Megan Rider
            • Communications / PR Program Update, ASMI Communications Director Ashley Heimbigner
            • International Marketing Program Update,  ASMI Senior Director of Global Marketing & Strategy Hannah Lindoff

12:30 p.m.        Lunch Buffet    @Kahiltna Court


1:30 p.m.          Species Committee Meetings   

            • Halibut-Sablefish Committee  @Bering Room                        Zoom Link
            • Salmon Committee @Columbia Room B                                  Zoom Link
            • Shellfish Committee @Harding  Room                                      Zoom Link
            • Whitefish Committee @Columbia Room A                              Zoom Link

4:30 p.m.          Species Committee Meetings conclude


6:00 p.m.         Welcome Reception & Banquet    @Kahiltna Court


Thursday, Nov. 10th


7:00 a.m.         Breakfast buffet    @Kahiltna Court


8:00 a.m.         ASMI Species Committee Chair Updates   @Kahiltna Court

            • Halibut-Sablefish Committee Report,  Chair Peggy Parker
            • Salmon Committee Report, Chair Nicholas Dowie
            • Shellfish Committee Report, Chair James Riley
            • Whitefish Committee Report, Chair Ron Risher

8:30 a.m.         Operational Committee Meetings

            • Joint Comms & Domestic Committees  @Columbia B/C   Zoom Link
            • International Marketing Committee @Columbia A              Zoom Link
            • Seafood Technical Committee @Bering Room                     Zoom Link

11:30 a.m.         Marketing Program Updates    @Kahiltna Court                         Zoom Link

            • Seafood Technical Program Update, ASMI Technical Director John Burrows
            • Global Food Aid Program Update,  ASMI Global Food Aid Director Bruce Schactler

12:30 p.m.        Lunch Buffet    @Kahiltna Court


12:30 p.m.        Certified Seafood Collaborative Board Meeting    @Portage Boardroom


1:30 p.m.          Operational Committee Meetings continued

            • Communications Committee  @Harding Room                     Zoom Link
            • Domestic Marketing Committee  @Columbia B/C               Zoom Link
            • International Marketing Committee @Columbia Room A   Zoom Link
            • Seafood Technical Committee @Bering Room                       Zoom Link

4:30 p.m.          Operational Committee Meetings conclude

 

4:30 p.m.         Alaska Sushi Bar Snack   @Columbia Foyer


Friday, Nov. 11th – Veterans Day


7:30 a.m.         Breakfast buffet    @Kahiltna Court


9:00 a.m.         ASMI Board of Directors Meeting    @Columbia Ballroom   Zoom Link

            • Operational Committee Reports
            • ASMI Fiscal Update
            • RFM Update
            • IRI Research Presentation
            • Board Round Table

11:30 a.m.         Box lunches available


12:00 p.m.         All Hands Meetings Conclude


2:30 p.m.         Shuttle leaves Alyeska for Anchorage    See Shuttle Schedule

2022 Day 1: Meeting Materials

Halibut-Sablefish Committee:

Salmon Committee Meeting

Shellfish Committee Meeting

Whitefish Committee Meeting

2022 Day 2: Meeting Materials

Joint Communications and Domestic Marketing Committees

International Marketing Committee Meeting

Seafood Technical Committee Meeting

Domestic Marketing Committee Meeting

Communications Committee

2022 Day 3: Meeting Materials

ASMI Board of Director's Meeting

2021 All Hands on Deck Archive

2021 Agenda

Tuesday, Nov. 9th

Wednesday, Nov. 10th – ASMI Species Committee Meetings

Thursday, Nov. 11th (Veterans Day) – ASMI Operational Committee Meetings

Friday, Nov. 12th

Agenda and Meeting Instructions

 

2021 Day 1: Meeting Materials

Responsible Fisheries Management

Halibut-Sablefish Committee:

Salmon Committee Meeting

Shellfish Committee Meeting

Whitefish Committee Meeting

2021 Day 2: Meeting Materials

2021 Day 3: Meeting Materials

ASMI Board of Director's Meeting

2020 All Hands on Deck Archive

2020 Agenda

Tuesday, Nov. 10th

  • 9:00 AM – 11:00 AM: General Session
  • 1:00 PM – 2:00 PM: Responsible Fisheries Management Q&A

Wednesday, Nov. 11th – ASMI Species Committee Meetings

  • 8:00 AM – 10:00 AM: Salmon Committee
  • 8:00 AM – 10:00 AM: Halibut & Sablefish Committee
  • 11:00 AM – 1:00 PM: Whitefish Committee
  • 11:00 AM – 1:00 PM: Shellfish Committee
  • 4:00 PM – 6:00 PM: International Marketing Committee Meeting
  • 6:00 PM – 6:30 PM: Happy Hour and Networking

Thursday, Nov. 12th – ASMI Operational Committee Meetings

  • 8:00 AM – 10:00 AM: International Marketing Committee: South America & European Programs
  • 8:00 AM – 10:00 AM: Domestic Marketing & Communications/PR Committee Meeting
  • 10:00 AM – 11:00 AM: Coffee Break & Networking
  • 11:00 AM – 1:00 PM: Domestic Marketing Committee
  • 11:00 AM – 1:00 PM: Communications/PR Committee
  • 11:00 AM – 1:00 PM: Seafood Technical Committee
  • 2:00 PM – 3:00 PM: Q&A with ASMI Marketing Programs (International Program Q&A, Domestic Program Q&A, Seafood Technical Program Q&A, Communications/PR Program Q&A, Global Food Aid Program Q&A, RFM Certification Program Q&A, McKinley Research [formerly McDowell Group] Q&A)
  • 5:00 PM – 5:45 PM: Alaska Seafood Cooking Demonstration

Friday, Nov. 13th

  • 9:00 AM – 12:30 PM: ASMI Board of Directors Meeting
Agenda and Meeting Instructions

2020 Day 1: Meeting Materials

General Session

Responsible Fisheries Management

Halibut-Sablefish Committee:

Salmon Committee Meeting

Shellfish Committee Meeting

Whitefish Committee Meeting

2021 Day 2: Meeting Materials

2021 Day 3: Meeting Materials

ASMI Board of Director's Meeting