All Hands on Deck Annual Conference

Register for 2023 All Hands on Deck Conference
We welcome you to join the Alaska Seafood Marketing Institute’s staff, board and committees for the annual All Hands on Deck Conference which will take place in person this November 2 – 4, 2023 at the Hotel Captain Cook in Anchorage, Alaska.
Register Now2023 All Hands on Deck Conference
We welcome you to join the Alaska Seafood Marketing Institute’s staff, board and committees for the annual All Hands on Deck Conference which will take place in person this November 2 – 4, 2023 at the Hotel Captain Cook in Anchorage, Alaska.
Find conference details including agenda, zoom links and meeting materials in the accordions below.
2023 Agenda
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Agenda - Wednesday
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Wednesday, Nov. 1st
- 5:30 PM – 7:00 PM: Welcome Reception & Happy Hour Trivia – 49th State Brewing
Please note that all meeting times are in Alaska Time Zone.
Subject to change. Updated 8/24/23
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Agenda - Thursday
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Thursday, Nov. 2nd – ASMI Species Committee Meetings
- 7:00 AM – 8:00 AM: Breakfast buffet – Fore Deck
- 8:15 AM – 11:30 AM: General Session – Mid Deck | PLEASE JOIN VIA ZOOM
- 8:20 AM – 9:20 AM: IRI Presentation – Mid Deck
- 9:30 AM – 10:20 AM: Alaska Seafood Market Perspective
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- ASMI Customer Advisory Panel – Mid Deck
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- 10:30 AM – 11:20 AM: ASMI Customer Advisory Panel, part 2
- 11:20 AM – 11:30 AM: General Session Closing Remarks – ASMI Chairman Allen Kimball
- 11:30 AM – 12:45 AM: Lunch – Fore Deck
- 12:45 PM – 2:20 PM: ASMI Program Reports – Mid Deck
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- International Marketing – Hannah Lindoff
- Global Food Aid – Bruce Schactler
- Seafood Technical – John Burrows
- Domestic Marketing – Megan Rider
- Communications & Consumer PR – Greg Smith
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- 2:30 PM – 5:00 PM: Species Committee Meetings
Zoom links/call-in information are on the individual committee meeting agendas.
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- Halibut/Sablefish Committee – Adventure Room (lower lobby level)
- Salmon Committee – Aft Deck (lobby level)
- Shellfish Committee – Quadrant Room (lower lobby level)
- Whitefish Committee – Endeavor Room (lower lobby level)
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Chairs’ recap reports due to Heather Johnson-Smith via email by 6:00 PM
- Day 1 concludes. Evening on own.
Please note that all meeting times are in Alaska Time Zone.
Subject to change. Updated 8/24/23
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Agenda - Friday
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Friday, Nov. 3rd – ASMI Operational Committee Meetings
- 7:00 AM – 8:00 AM: Breakfast buffet – Fore Deck.
- 8:00 AM – 8:30 AM: Fisheries Value & Impact Update by McKinley Group – Fore Deck
- 8:30 AM – 9:00 AM: ASMI Committee Chair Reports – Fore Deck
Species committee chairs will report on key points from their meetings the prior day and on items for operational committees to discuss. Attendance is required by all ASMI Committee Chairs; all others are highly encouraged to attend.
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- Halibut/Sablefish Committee – Chair
- Salmon Committee – Chair
- Shellfish Committee – Chair
- Whitefish Committee – Chair
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- 9:00 AM – 12:00 PM: Operational Committee Meetings
Zoom links/call-in information are on the individual committee meeting agendas.
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- Joint Communications Committee & Domestic Marketing Committee – Aft Deck (lobby level)
- International Marketing Committee – Mid Deck (lobby level)
- Seafood Technical Committee – Adventure Room (lower lobby level)
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- 12:00 PM – 1:00 PM: Lunch – Fore Deck.
- 1:00 PM – 4:00 PM: Operational Committee Meetings Continue
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- Communications Committee – Endeavor Room (lower lobby level)
- Domestic Marketing Committee – Aft Deck (lobby level)
- International Marketing Committee – Mid Deck (lobby level)
- Seafood Technical Committee – Adventure Room (lower lobby level)
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Chairs’ recap reports due to Heather Johnson-Smith via email by 5:00 PM
- 5:00 PM – 7:00 PM: Evening Reception – Quarter Deck in Tower 1 on 10th floor
Please note that all meeting times are in Alaska Time Zone.
Subject to change. Updated 8/24/23
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Agenda - Saturday
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Saturday, Nov. 4th
- 7:30 AM – 8:30 AM: Breakfast buffet – Fore Deck
- 9:00 AM – 12:00 PM: ASMI Board of Directors Meeting – Mid Deck | PLEASE JOIN VIA ZOOM
Please note that all meeting times are in Alaska Time Zone.
Subject to change. Updated 8/24/23
2023 Meeting Materials
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Customer Advisory Panel Meeting
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Please check back for further information closer to the event.
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Halibut-Sablefish Committee
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Halibut-Sablefish Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- 2023 Halibut-Sablefish Committee Agenda
- 2023 Species Committee Questions
- 2022 Species Committee Questions – Halibut-Sablefish Committee Responses
- Most Recent Halibut-Sablefish Committee Minutes – Draft
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Salmon Committee
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Salmon Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- 2023 Salmon Committee Agenda
- 2023 Species Committee Questions
- 2022 Species Committee Questions – Salmon Committee Responses
- Most Recent Salmon Committee Minutes – Draft
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Shellfish Committee
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Shellfish Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- 2023 Shellfish Committee Agenda
- 2023 Species Committee Questions
- 2022 Species Committee Questions – Shellfish Committee Responses
- Most Recent Shellfish Committee Minutes – Draft
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Whitefish Committee
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Whitefish Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- 2023 Whitefish Committee Agenda
- 2023 Species Committee Questions
- 2022 Species Committee Questions – Whitefish Committee Responses
- Most Recent Whitefish Committee Minutes – Draft
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Joint Communications and Domestic Marketing Committees
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Joint Communications and Domestic Marketing Committees Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- 2023 Joint Communications & Domestic Committee Agenda
- 11.09.2022 Joint Communications & Domestic Committee Minutes
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International Marketing Committee
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International Marketing Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- International Marketing Committee – 2022 All Hands Operational Committee Answers
- 2023 International Marketing Committee Agenda
- 2023 Operational Committee Questions
- 11.10.2022 International Marketing Committee Meeting Minutes
- 2023 CEU Presentation
- 2023 China Presentation
- 2023 EEU Presentation
- 2023 Japan Presentation
- 2023 NEU Presentation
- 2023 S America Presentation
- 2023 SE Asia Presentation
- 2023 SEU Presentation
- 2023 WEU Presentation
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Seafood Technical Committee
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Seafood Technical Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- Seafood Technical Committee – 2022 Operational Committee Answers
- 2023 Seafood Technical Committee Agenda
- 2023 Operational Committee Questions
- Previous Seafood Technical Committee Minutes – Draft
Program Materials
- Materials to come
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Domestic Committee
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Domestic Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- Domestic Marketing Committee – 2022 All Hands Operational Answers
- 2023 Domestic Marketing Committee Agenda
- 2023 Operational Committee Questions
- Previous Domestic Marketing Committee Minutes – Draft
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Communications Committee
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Communications Committee Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- Communications Committee – 2022 ASMI All Hands Operational Committee Answers
- 2023 Communications Committee Agenda
- 2023 Operational Committee Questions
- Previous Communications Committee Minutes
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Board of Directors
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Board of Directors Meeting
Zoom Webinar Link (Information to come)
Meeting Materials
- 11.11.22 Board of Directors Meeting Minutes Approved
- 2023 Board of Directors Meeting Agenda
- ASMI Fiscal Update
What is All Hands on Deck?
ASMI’s annual meeting structure allow for meaningful input to help guide future marketing activities. Here’s what happens at All Hands:
Stakeholders meet and share information, first by species group, and then by operational program, to develop recommendations for the ASMI Board of Directors. This process helps ASMI set its direction for the coming year and beyond.


General Session & Species Committees
Stakeholders and experts meet to discuss global market conditions, fishery concerns, and other topics for species groups with the goal of developing recommendations for the operational committees to consider. Groups are Salmon, Whitefish, Halibut/Sablefish, and Shellfish.
WHAT SHOULD I DO?
Join the general session and explore resources and tables set up by various ASMI teams. Pick the species that interest you most, and attend those meetings. You’ll have the opportunity to share public comments at that time.


Operational Committees
Committees meet on ASMI’s key purview areas: international marketing, domestic marketing, seafood technical, and communications. They consider the recommendations compiled by the
species committees on day 1 and use them to make recommendations for the ASMI Board of Directors.
WHAT SHOULD I DO?
Attend the committees that you are most interested in. Feel free to move from
committee to committee so you can learn more about what ASMI does.


Board Meeting
On the final day of All Hands, the ASMI Board of Directors hears the reports from each operational committee which recommends how to use the feedback from the species committees. The board
of directors then sets strategic priorities for the ASMI staff to implement for the year.
WHAT SHOULD I DO?
Listen to the reports and learn the results of any committees you weren’t able to attend.
Questions?
If you have any questions regarding All Hands on Deck, please contact Heather Johnson-Smith via email or call (907) 465-5560.