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Improve Sales with Alaska Seafood

ASMI’s retail program works with the Alaska seafood industry and retailers across the US and Canada to support their sales and marketing programs to build value and educate consumers on, wild, natural and sustainable Alaska seafood.

The retail program works closely with chefs, quality experts and key industry influencers to stay on top of the latest seafood and preparation trends. We also provide consumer point-of-sale materials and retail sales aids, such as: recipe cards, stickers, posters, in-ice signs, educational videos, photography and nutritional information.

of consumers are more likely to purchase seafood with the Alaska Seafood logo

(Source: Datassential 2021)
Frozen seafood sales have increased by 36% in 2020

(Source: Datassential 2021)
believe a store featuring the Alaska Seafood logo supports sustainable fisheries

(Source: Datassential 2021)

The Alaska Seafood Brand Increases Sales

Consumers want wild, natural and sustainable seafood. And that is exactly what the Alaska brand represents: abundant and wild harvest from the pure waters of Alaska.

Harness the power of the Alaska seafood brand by partnering with ASMI to display the logo in your fresh and frozen seafood cases. We’ll provide everything to educate and inspire; from POS, recipes and displays, to ads, plated food and scenic photography, and even copy assistance.

For more information on training opportunities or how to utilize the power of the Alaska brand send us an email.

Email Us to Partner

Retail sales start with training

Did you know that the seafood person at the store is the leading source of consumer information about seafood?*

Ensure your staff has all the tools they need to increase your seafood sales with our education and training materials.

Education & Training

Learn About Our Species

Learn about the harvesting, nutrition, and culinary tips for Alaska’s commercially harvested seafood species by viewing our species pages.

Learn About the Alaska Seafood Types

Alaska Seafood Media Library

ASMI offers media such as photos, videos and digital resources to the Alaska seafood industry through the Alaska Seafood Media Library. Sign up for an account below, and ASMI staff will review and approve in 1-2 days. The library is updated on a continual basis. Please see here for the media library terms and conditions.

Create a Library Account Now

Point of Sale Merchandising Tools

Find pre-printed recipe cards, in-ice signs, posters, case dividers, static clings, on-packs, recipe boxes, brochures and more to energize your retail sales of Alaska seafood. Order straight from our online catalog, or work with your ASMI representative to order.

Create a Catalog Account Now

Powered by Alaska: Consumer Insights

The landscape of today’s consumer market is changing rapidly. Find out more about consumers in the Retail Consumer Research Report.

See the Report
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Retail Spotlight: The Lure of Seafood 2021

After a successful partnership in 2020, ASMI Retail partnered with Progressive Grocer magazine again in 2021 to deliver a revitalized animated spotlight on today’s seafood consumer and how influential the Alaska Seafood brand can be in increasing the demand and purchasing success for the seafood department.

The spotlight utilized consumer research data from the 2021 FMI Power of Seafood Report, a 2021 Datassential Online Study, and

Progressive Grocer is advertising the animated spotlight and emailing it out to their digital readership.

The Lure of Seafood 2021


Frozen seafood is one of the fastest-growing retail seafood categories, and with high-quality, portion-controlled frozen seafood from Alaska, there’s no waste, no shrink, and no need to slack product in order to sell it. That’s a sure recipe for profits.

Educate customers about how they can cook fresh-frozen seafood without thawing with our COOK IT FROZEN!® techniques,  in-store merchandising materials, training, ads, logos, recipes, attractive food photography and copy assistance, all free of charge. Learn more about COOK IT FROZEN!® and order point of sale resources below to increase your frozen seafood sales today.


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Have questions about Alaska seafood or looking to get in touch? Drop us a line!

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