Grow Sales at Retail
Alaska Seafood Drives Trust
The Alaska Seafood brand drives shopper trust and measurable sales growth. Access research, marketing tools, training, and creative assets built specifically for retail.
Partner with Alaska Seafood (Email)Retail Spotlight: What’s New & Featured
Alaska Pink Salmon: Wild Made Easy Promotions Toolkit
Sushi at Retail: Consumer & Shopper Insights
Retail Consumer Research Report
Air Fryer Recipe Booklet
Explore Retail Tools & Programs
Training & Education
Retail Resource Library
COOK IT FROZEN!® Hub
The Alaska Seafood Brand Drives Sales
Featuring the Alaska Seafood logo and “Wild Alaska” callouts increases shopper confidence and influences purchase decisions. Our retail research shows measurable sales lift when the Alaska brand is clearly communicated in-store.
Retail partners can access and use the Alaska Seafood logo by partnering with ASMI.
- Proven impact on shopper purchasing behavior
- Recognized symbol of wild, sustainable seafood
- Brand licensing and usage guidance provided
- Customizable marketing support available
Media Library: Your Creative Advantage
Thousands of high-quality photos and videos are available at no cost to retail partners.
Access professional imagery featuring:
- Wild Alaska seafood species
- Commercial fishermen and harvesters
- Alaska landscapes and wildlife
- Lifestyle and culinary photography
The library also includes ready-made videos for in-store televisions, websites, and social media — making it easy to elevate your seafood department visuals without production costs.
Understand Today's Seafood Shopper
Make data-driven merchandising and promotion decisions with research designed for retail.
Access insights on:
- Category growth opportunities
- Frozen seafood trends
- Sushi and grab-and-go behavior
- Shopper purchase drivers
- Protein-focused buying trends
Fuel the Protein Trend
Protein-focused shoppers are actively seeking nutrient-dense, high-quality options. Wild Alaska Seafood delivers strong protein credentials backed by trusted sourcing and health recognition.
Support wellness marketing with retail-ready nutrition materials and messaging tools designed to help convert protein demand into seafood sales.
