ASMI’s retail program works with the Alaska seafood industry and retailers across the US and Canada to support their sales and marketing programs with the goal to build value in, and educate consumers on, Wild, Natural & Sustainable Alaska Seafood.

The retail program works with chefs, home economists, quality experts and key industry influencers to stay on top of the latest seafood and preparation trends. This knowledge is translated into a wide variety of consumer point-of-sale items and retail sales aids: recipe leaflets and brochures, on-packs, posters, channel and case signs, instructional videos, photography, informative websites and nutritional information.


ASMI Digital Assets Library

Materials are made available to all Alaska seafood industry members when developing retail promotions as well as to retailers across the country for use in-store and during events that promote Alaska seafood. And now, this is even easier. We’ve loaded the assets into ASMI’s digital asset library. Just login and create an account. Then, click the “ASSETS” button for immediate access to hundreds of recipes, species photography, videos and much more!

Alaska Seafood U

Comprehensive training for seafood counter staff is also available through Alaska Seafood U: an interactive web-based training program covering Alaskan species, harvesting methods, nutrition and sustainability. Take the course today at