ASMI’s retail program works with the Alaska seafood industry and retailers across the US and Canada to support their sales and marketing programs with the goal to build value in, and educate consumers on, wild, natural and sustainable Alaska seafood.

The retail program also works closely with chefs, quality experts and key industry influencers to stay on top of the latest seafood and preparation trends. This knowledge is translated into a wide variety of consumer point-of-sale materials and retail sales aids, such as: recipe cards, stickers, posters, in-ice signs, educational videos, photography and nutritional information.

Marketing Tools

ASMI provides everything retailers need to effectively energize sales of Alaska seafood year-round. Order from a wide selection of premium point-of-sale materials for the fresh or frozen case, or, log-in and create your own custom campaign with our ASMI Brand Tools.

Education & Training

Customers want information on the origin of the seafood they purchase; when and how it’s harvested, and its nutritional profile. Educate your staff with Alaska Seafood U, the Alaska Seafood Buyer’s Guides, and our training videos.

Cook it Frozen!®

Frozen seafood is one of the fastest growing retail seafood categories, and with frozen seafood from Alaska, there’s no waste, no shrink, and no need to slack product in order to sell it. Use these COOK IT FROZEN!® techniques to increase your frozen seafood sales today.  

The Power of the Alaska Seafood Brand


72% of consumers surveyed say that seeing the Alaska Seafood logo would increase their likelihood to purchase.*


68% of consumers surveyed feel it is important to know the source or origin of the fish they purchase.*


67% of consumers prefer fish or seafood caught in the ocean over farm-raised seafood.*

*Source: Datassential 2017

Click here for our “Power of the Brand” Sales Sheet

For more information on training opportunities or how to utilize the power of the Alaska brand, email Mark Jones at or call toll-free to 1-855-288-8841.