Retail

ASMI’s retail program works with the Alaska seafood industry and retailers across the US and Canada to support their sales and marketing programs to build value and educate consumers on, wild, natural and sustainable Alaska seafood.

The retail program works closely with chefs, quality experts and key industry influencers to stay on top of the latest seafood and preparation trends. We also provide consumer point-of-sale materials and retail sales aids, such as: recipe cards, stickers, posters, in-ice signs, educational videos, photography and nutritional information.

Alaska Seafood made easy with an Air Fryer recipe book!

Consumers want wild, natural and sustainable seafood. And that is exactly what the Alaska brand represents: abundant and wild harvest from the pure waters of Alaska.

Harness the power of the Alaska seafood brand by partnering with ASMI to display the logo in your fresh and frozen seafood cases. We’ll provide everything to educate and inspire; from POS, recipes and displays, to ads, plated food and scenic photography, and even copy assistance.

For more information on training opportunities or how to utilize the power of the Alaska brand send us an email.

Learn about the harvesting, nutrition, and culinary tips for Alaska’s commercially harvested seafood species by viewing our species pages.

Find pre-printed recipe cards, in-ice signs, posters, case dividers, static clings, on-packs, recipe boxes, brochures and more to energize your retail sales of Alaska seafood. Order straight from our online catalog, or work with your ASMI representative to order.

Frozen seafood is one of the fastest-growing retail seafood categories, and with high-quality, portion-controlled frozen seafood from Alaska, there’s no waste, no shrink, and no need to slack product in order to sell it. That’s a sure recipe for profits.

Educate customers about how they can cook fresh-frozen seafood without thawing with our COOK IT FROZEN!® techniques,  in-store merchandising materials, training, ads, logos, recipes, attractive food photography and copy assistance, all free of charge. Learn more about COOK IT FROZEN!® and order point of sale resources below to increase your frozen seafood sales today.