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Wild, Natural, Sustainable. It’s the consumer’s preference.
Alaska Seafood: Wild, Natural & Sustainable
The Alaska Seafood Marketing Institute (ASMI) is Alaska's official seafood marketing arm; it maximizes the economic value of the Alaska seafood resource by:
Developing and creating markets
Building and protecting the Alaska Seafood brand
Working directly with the Alaska seafood industry
What’s New
Upcoming Meetings:
Upcoming Events:
Due to circumstances surrounding COVID-19, all in-person ASMI events have been tentatively cancelled or postponed until further notice. ASMI committee and board meetings will take place via teleconference.
Announcements:
- ASMI Launches COVID-19 Impacts Survey for Harvesters, Processors
- ASMI Updates Brand Guide
- Request for Proposal 2021-0835 Japan Overseas Marketing Representative
- ASMI Statement: Global Food Safety Experts Confirm, No Evidence COVID-19 is Transmitted through Food
- Certified Seafood Collaborative Takes Ownership of RFM
- ASMI partners with Progressive Grocer
- Alaska’s Seafood Industry – Facts about Food Safety and COVID-19
Employment Opportunities:
Publications:
- Reports: Covid-19 Impacts to Alaska Seafood Industry
- March Monthly Marketing Update
- ASMI Annual Report FY2020
- Report: Guangzhou Continues Importing Meat and Seafood
- Peru Grants Temporary Market Access for Fish and Seafood Products for Reprocessing
- The Economic Value of Alaska's Seafood Industry Report
- ASMI Russian Embargo White Paper
ASMI Around the World
Hover and click to find out about ASMI programs worldwide.
Location
311 N. Franklin Street Suite 200
Juneau, AK 99801-1147
Tel: (800) 478-2903
Tel: (907) 465-5560
info@alaskaseafood.org
ASMI staff are currently working remotely but readily available to connect with you by phone or email. Find the ASMI staff directory here.
Click here to register for the free webinar “Social Responsibility, Alaska’s Proactive, Global-Reaching Approach” on April 20th from 11:00 am to 12:00 pm Alaska time bit.ly/3gez3Yk.
Alaska Seafood promotions are highly effective in increasing seafood sales. ASMI partnered with Rosauers Supermarkets to promote Alaska seafood during Lent.
Full Transparen-Sea: Head over to Alaska Seafood to read how we are spreading the word about the sustainability of Alaska's seafood industry. You can also read (and share!) more at www.alaskaseafood.org/alaska-seafood-is-sustainable/"
Lexi Hackett is a commercial fisherman, direct marketer and registered dietitian. Learn more about Lexi’s background and experience in the Alaska seafood industry.
From experienced employees to new workers, safety training is crucial to everyone.
National Fisherman is hosting a free webinar titled “How to be a Survivor: Technology, Training, and Tips from the Pros” on Thursday, April 8, from 12 pm to 1 pm Alaska time. Click here to register bit.ly/2R9vJmJ
“I used up all the fresh water onboard...just kidding!”
Happy April Fools from the ASMI team.
Alaska seafood is the model for sustainability.
The Five Pillars of Alaska Seafood Sustainability include the following: Fisheries Management, Families and Communities, Resource Utilization, Social Responsibility and Certification. Click here to learn more bit.ly/3fuNM0B
Join us today and tomorrow for Kodiak ComFish Alaska! ComFish Alaska is Alaska's Premier Commercial Fisheries Tradeshow and is both the largest and longest-running in Alaska. Over the course of two days, ComFish Alaska brings together every aspect of commercial fishing, from equipment, technology, and gear exhibitors to government agencies and nonprofits.
Forums on relevant topics are organized every year for the purpose of sharing ideas and fishing information with the public and throughout the fishing industry. ASMI Communications Specialist Arianna Elnes presents TODAY at 1pm Alaska time. Tune in at hopin.com/events/comfish-alaska.
ASMI's PR team works year round to keep Alaska seafood top of mind with consumers by providing outreach with media articles like this from Flavor & The Menu.
The story included quotes from Chef Michael Scelfo mentioning that his "aim is to ensure the sockeye salmon is the star" and notes that "Alaska sockeye salmon provides striking color and rich flavor." bit.ly/3d7RWsJ