Grow Sales at Foodservice
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Alaska Seafood Drives Sales
Your menu language matters. Research shows that featuring Alaska seafood on menus drives ordering and strengthens guest perception. When guests see “Alaska” or the Alaska Seafood logo, it signals quality, origin, and responsible sourcing. That recognition translates into sales.
ASMI provides the research, tools, training, and brand assets to help foodservice operators maximize that advantage.
How We Support Foodservice
Quick Service & Fast Casual
QSRs and fast casual seek limited time offers and dining options with impact, Alaska delivers.
Support from ASMI includes:
- Lent-focused research and insights
- sandwich and taco menu inspiration
- brand logo and menu icon usage
- promotional assets for limited-time offers
- training resources for high-volume execution.
Independent & Fine Dining
Chef-driven kitchens look for versatility, quality, and storytelling. Alaska elevates the menu.
Support from ASMI includes:
- Diverse species portfolio
- menu research and brand strength
- sustainability and origin assets for menu storytelling
- chef-tested recipes and demonstrations
College & University Dining
Campus dining programs balance nutrition, cost control, and student demand. Alaska inspires.
Support from ASMI includes:
- C&U promotional toolkits
- nutrition and species resources
- training and handling guides
- marketing materials to support sustainability messaging
Foodservice Spotlight: What’s New & Featured
Menu Alaska: Foodservice Customer Research
New data on seafood ordering behavior and menu impact.
Download the Menu Alaska Report (PDF)
New Chef Insight: Technique & Training Videos
Back-of-house guidance to protect quality and consistency.
Watch the Videos
The Alaska Seafood Culinary Alliance
Become a chef collaborator: innovate & support menu development.
Learn More About the Culinary Alliance
College & University (C&U) Promotion Kit
Turnkey materials to promote Wild Alaska seafood in campus dining.
Access the Taco Toolkit (PDF)
Research & Insights
Make informed menu decisions with operator-focused reports, including:
- Menu Alaska foodservice research
- The Case for Menuing More Seafood
- Seasonal and species trend data
Training & Kitchen Support
Consistency protects both quality and brand.
Access:
- Receiving and handling guidance
- Cooking technique videos
- Species identification tools
- Staff education: Alaska Seafood U® Course
Marketing & Brand Tools
Consistency protects both quality and brand.
Access:
- Receiving and handling guidance
- Cooking technique videos
- Species identification tools
- Staff education materials
