Industry
The Alaska Seafood Marketing Institute aims to make Alaska seafood the #1 seafood of choice for consumers worldwide. Sustainability, quality, and nutrition and health research are our driving pillars. And our global marketing efforts ensure consumers worldwide Ask for Alaska!
Learn More About ASMI
ASMI Activities Around the World
ASMI International monitors trends across the globe. Through targeted marketing efforts, ASMI has made strides in e-commerce in markets like China, Japan, and the U.K., resulting in millions of dollars of Alaska seafood products sold online. Emerging markets offer an opportunity for ASMI to increase the overall value of the Alaska Seafood resource by growing worldwide demand. Each of ASMI’s overseas markets differ, but in all markets the Alaska brand is known for quality, purity, sustainability, and great taste.
![[image] ASMI Brazil Trade Reception](https://www.alaskaseafood.org/wp-content/uploads/Brazil-Trade-Event-440x250.jpg)
Latest Publications
October 2021 Marketing Update
Weekly Salmon Harvest Update #13
ASMI Annual Report FY2020
Wheel Watch vol 6
Datassential Retail Research - Seafood Success Powered By Alaska
Sustainability White Paper
Fishermen Resources
ASMI has tools and resources for the fleet. Learn more about caring for your catch, get access to photos, videos, and print materials, stay connected with the latest industry information, and even get tools to market your catch, all from our Fishermen Resources page.
Technical Resources
The ASMI Technical program works to provide research and resources relevant to industry with the latest information available. Check back often for new updates from the ASMI Technical program.
Market Information
ASMI works with industry experts to produce timely reports on the industry’s economic value, seasonal harvest updates, Covid-19 Impact reports, and specialty research projects.
Economic Impact
In Alaska, the seafood industry adds and average 5.6 billion dollars to the Alaska economy each year. Find out more about how seafood powers Alaska’s economy
Global Food Security
The Alaska Global Food Aid Program concentrates on making seafood available to deliver critical high-quality nutrition to meet the needs of those utilizing food banks, food and nutrition safety net programs and disaster relief programs. Alaska seafood products fit unique requirements better than any in the marketplace and help food insecure people across the U.S. and around the world.
