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Education & Training Materials

Retail Sales Start with Training

Did you know that the seafood person at the store is the leading source of consumer information about seafood?*

There’s so much to the story of seafood from Alaska. Wild-caught by generations of dedicated families amid majestic snow-capped mountains, rugged coastal shores and pristine icy waters. Alaska is where the best quality seafood originates and according to Datassential, calling out “Alaska seafood” increases shoppers’ willingness to purchase. Give your sales staff the tools to learn more about consumer seafood preferences and how asking for Alaska is a call-to-action, empowering the supermarkets that promote it.

* Source: Datassential 2021

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Learn the Basics about Alaska Seafood

Brush up on your Alaska seafood species knowledge with this guide and glossary for sourcing Alaska Seafood.

View the Guide
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Alaska Seafood U

Your team can take this short course to test their knowledge on Alaska, our seafood species and sustainability

Take the Course
Resource Utilization 27

Sustainably Harvested

Sustainability is so important to Alaska we wrote fisheries protection into the state constitution back in 1959!
Resource Utilization 25

Wild by Law

There’s no finfish farming in Alaska, so you know you are eating real, natural seafood.
Resource Utilization 23

Highest Quality

Seafood from Alaska is so good because it swims free in some of the iciest, purest waters in the world.
Resource Utilization 24

Supporting Generations

When you order Alaska seafood, you support both families and communities as fishing is the largest private-sector employer in the state.
Training & Techniques 3

Bountiful

Alaska is one of the most bountiful fishing regions in the world and home to over one million square miles of rich fishing waters.
Training & Techniques 4

Buying American

You can feel good knowing you are supporting the American food system when you order seafood from Alaska.
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Alaska Salmon Buyer’s Guide

The first salmon buyer’s guide devoted exclusively to Alaska salmon. It includes technical information on salmon products and general information about Alaska’s salmon management and the environment. To order this 22-page color publication, please visit our online catalog.

View the Salmon Guide
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Alaska Shellfish Buyer’s Guide

Devoted to species of Alaska Shellfish, including technical information, fishery details, catch methods and overview of responsible fishery management practices. To order this 24 page, 8.5″ x 11″ publication, please visit our online catalog.

View the Shellfish Guide
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Alaska Whitefish Buyer’s Guide

A comprehensive four-color, 22-page buyer’s guide devoted to species of Alaska Whitefish, including technical information on Whitefish products and general information about Alaska’s Whitefish management and the environment. To order this publication, please visit our online catalog.

View the Whitefish Guide

Thaw & Fillet

The Perfect Thaw at Retail
How to thaw and fillet salmon
How to fillet halibut/flatfish

Sustainability & Alaska Seafood

Alaska Seafood: Wild, Natural & Sustainable
Sustainability Simplified by Alaska Seafood
The Sustainability of Alaska Seafood

Frozen-Fresh

Alaska Seafood Frozen Quality
The Benefits of Frozen-Fresh Alaska Seafood
Frozen Fresh Seafood with Chef Barton Seaver

Canned Salmon School with Chef Barton Seaver

Chef Barton Seaver Educates on the History of Canned Seafood Part 1
Chef Barton Seaver Educates on the History of Canned Seafood Part 2
Chef Barton Seaver Educates on the History of Canned Seafood Part 3
Chef Barton Seaver Educates about Canned Wild Alaska Salmon Processing
Chef Barton Seaver Educates About Sustainability in Canned Alaska Salmon
Chef Barton Seaver on Tips to Add Canned Wild Alaska Salmon To Your Plate
Chef Barton Seaver’s Recipe for Canned Salmon Cakes
Chef Barton Seaver's Recipe for an at-home Salmon Melt with wild Alaska canned salmon
Chef Barton Seaver's Recipe for Canned Salmon Mac and Cheese

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