Education & Training Materials
Retail Sales Start with Training
Did you know that the seafood person at the store is the leading source of consumer information about seafood?*
There’s so much to the story of seafood from Alaska. Wild-caught by generations of dedicated families amid majestic snow-capped mountains, rugged coastal shores and pristine icy waters. Alaska is where the best quality seafood originates and according to Datassential, calling out “Alaska seafood” increases shoppers’ willingness to purchase. Give your sales staff the tools to learn more about consumer seafood preferences and how asking for Alaska is a call-to-action, empowering the supermarkets that promote it.
* Source: Datassential 2021
Alaska Salmon Buyer’s Guide
The first salmon buyer’s guide devoted exclusively to Alaska salmon. It includes technical information on salmon products and general information about Alaska’s salmon management and the environment. To order this 22-page color publication, please visit our online catalog.
Alaska Whitefish Buyer’s Guide
A comprehensive four-color, 22-page buyer’s guide devoted to species of Alaska Whitefish, including technical information on Whitefish products and general information about Alaska’s Whitefish management and the environment. To order this publication, please visit our online catalog.