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Market Your Catch

Get the tools tailored just for your direct marketing needs

Direct marketers have the ability to connect directly with customers and share information firsthand. Alaska Seafood Marketing Institute (ASMI) can help you build your brand by capitalizing on Alaska Seafood’s logo recognition and halo of positive attributes.

Leverage the Alaska Seafood brand by using the Alaska Seafood logo, consumer messaging, and staff training tools below. Plus, get fresh content as it’s released by signing up for the new Direct Marketer Toolkit newsletter delivered to your inbox each quarter.

Get listed in the new Alaska Seafood Online Marketplace

Connect directly with consumers by listing your business in the new Marketplace, hosted by ASMI. This online marketplace replaces the former Suppliers Directory, with a more interactive tool, allowing consumers to search for your business and reach out directly. Maintain and update your company profile and any timely listings all in one place.

Register Now

Customer Insights

Learn the latest on consumers and brand loyalty in our reports made just for the Alaska seafood industry.

Read the Research

Direct Marketer Toolkit Newsletter

Get quarterly the latest updates from Alaska Seafood Marketing Institute in your inbox.

Alaska Seafood Media Library

Get access to the latest photos, videos and digital marketing materials in the Alaska Seafood Media Library. Sign up for an account below and ASMI staff will review and approve your account in 1-2 days. Please see here for the media library terms and conditions (link to terms and conditions).

Request Access to the Library

Get Printed Materials

ASMI also hosts a catalog of printed materials, from Keep Frozen stickers and customer thank you cards, to display posters, brochures, recipe cards and more. Get them shipped right to your door.

Order Online

Get the Direct Marketing Manual

The Alaska Fisherman’s Direct Marketing Manual is a publication by Alaska Sea Grant and Washington Sea Grant. Get this and many more financial and business tools for Alaska commercial seafood harvesters from the SeaGrant FishBiz project website.

Get the Manual

Quality Handling Practices

ASMI’s seafood technical program is committed to providing information that will help harvesters and processors get the most out of their catch and ensure the highest quality of seafood products. Find guidelines and regulations pertaining to Alaska’s seafood products, species overviews, and quality handling videos and posters for training your crew.

Quality: From Deck to Dish

Alaska Seafood U

Take the new course! Discover how Alaska’s long-term fisheries management practices ensure that this unmatched, delicious seafood resource can be enjoyed for generations to come.

Take the Course

More Great Resources From Other Organizations

Connect with us! From monthly marketing updates, to tools sent straight to your inbox, we’ve got you covered.

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