Market Your Catch
Get the tools tailored just for your direct marketing needs
Direct marketers have the ability to connect directly with customers and share information firsthand. Alaska Seafood Marketing Institute (ASMI) can help you build your brand by capitalizing on Alaska Seafood’s logo recognition and halo of positive attributes.
Leverage the Alaska Seafood brand by using the Alaska Seafood logo, consumer messaging, and staff training tools below. Plus, get fresh content as it’s released by signing up for the new Direct Marketer Toolkit newsletter delivered to your inbox each quarter.
Get listed in the new Alaska Seafood Online Marketplace
Connect directly with consumers by listing your business in the new Marketplace, hosted by ASMI. This online marketplace replaces the former Suppliers Directory, with a more interactive tool, allowing consumers to search for your business and reach out directly. Maintain and update your company profile and any timely listings all in one place.
Leverage the Power of the Brand
Consumers want wild, natural and sustainable seafood. And that is exactly what the Alaska Seafood brand represents: abundant and wild harvest from the pure waters of Alaska.
Harness the power of the Alaska Seafood brand by partnering with ASMI to display the logo on your point of sale and packaging. We’ll provide everything to educate and inspire customers; from POS, recipes and posters, photography of plated product, scenic Alaska and fishing lifestyles as well as how-to recipes and educational videos.
Alaska Seafood U
Take the new course! Discover how Alaska’s long-term fisheries management practices ensure that this unmatched, delicious seafood resource can be enjoyed for generations to come.
Get Printed Materials
ASMI also hosts a catalog of printed materials, from Keep Frozen stickers and customer thank you cards, to display posters, brochures, recipe cards and more. Get them shipped right to your door.
Alaska Seafood Media Library
Get access to the latest photos, videos and digital marketing materials in the Alaska Seafood Media Library. Sign up for an account below and ASMI staff will review and approve your account in 1-2 days. Please see here for the media library terms and conditions (link to terms and conditions).
Customer Insights
Learn the latest on consumers and brand loyalty in our reports made just for the Alaska seafood industry.
Get the Direct Marketing Manual
The Alaska Fisherman’s Direct Marketing Manual is a publication by Alaska Sea Grant and Washington Sea Grant. Get this and many more financial and business tools for Alaska commercial seafood harvesters from the SeaGrant FishBiz project website.
Quality Handling Practices
ASMI’s seafood technical program is committed to providing information that will help harvesters and processors get the most out of their catch and ensure the highest quality of seafood products. Find guidelines and regulations pertaining to Alaska’s seafood products, species overviews, and quality handling videos and posters for training your crew.
