The Fleet is the heart of Alaska Seafood
Alaska’s Commercial Fishermen are vital to ASMI’s success. Consumers are fascinated by the stories of Alaska’s fishermen and their families harvesting wild seafood in Alaska’s pure and icy waters. The commercial fishing industry provides the majority of ASMI’s funding and so it is very important that the fleet be aware of ASMI’s marketing activities and be able to engage meaningfully whenever possible.
ASMI produces The Wheelwatch, a printed newsletter made just for the fleet, recapping the news you need to know. Every permit-holder receives a wheel watch on their doorstep.
Read the online version of The Wheelwatch below.
ASMI’s Monthly Marketing Update provides recaps of marketing activities, information about upcoming meetings and events, and updates about the industry, all delivered directly to your inbox.
Become an ASMI Fishermen Ambassador
Sign up with the ASMI Fishermen Ambassador program and promote Alaska’s seafood. You’ll be in the know when ASMI brings media members to your town, when there are opportunities to attend meetings, trade shows and cooking demonstrations and more.
Get the Tools to Market Your Catch
Fishermen who sell directly to consumers (direct marketers) have the ability to connect directly with customers and share information firsthand. ASMI can help you build your brand by capitalizing on Alaska Seafood’s logo recognition and halo of positive attributes.
Learn the Latest Quality Handling Practices
Get the most out of their catch and ensure the highest quality of seafood products. Find guidelines and regulations pertaining to Alaska’s seafood products, species overviews, and quality handling videos and posters for training crew.
Alaska Seafood Media Library
ASMI offers media such as photos, videos, and printable resources to the Alaska seafood industry through the Alaska Seafood Media Library. Sign up for an account below, and ASMI staff will review and approve in 1-2 days. The library is updated on a continual basis. Please see here for the media library terms and conditions.