The Value of ASMI

Alaska’s seafood industry is a critical economic driver, supporting thousands of jobs and generating billions in revenue. The Alaska Seafood Marketing Institute (ASMI) ensures this industry remains competitive by increasing demand, expanding markets, and driving higher prices for Alaska seafood worldwide.

The bottom line: ASMI delivers real economic impact

ASMI doesn’t just market seafood—it creates and protects economic value for Alaska’s fishing communities and businesses. Our work strengthens the state’s economy through:

• Market Development: Expanding into new markets, securing premium pricing, and increasing global demand.
• Brand Protection: Keeping Alaska Seafood recognized and trusted as the gold standard for quality and sustainability.
• Fair Trade: Supporting fair trade policies that are inclusive, fair, and equitable to the U.S. seafood industry
• Federal Support & Food Aid: Securing millions in USDA seafood purchases and increasing Alaska seafood’s presence in U.S. food aid programs.

ASMI’s budget is primarily funded by a voluntary industry assessment (0.5% of ex-vessel value), along with federal USDA funding and at times state support. With over two-thirds of Alaska seafood by value exported annually, ASMI’s marketing is essential to maintaining Alaska’s premium global status.

Alaska seafood’s premium reputation is the result of decades of strategic marketing, industry collaboration, and consistent messaging. However, competition is increasing—rival nations are investing heavily in marketing, automation, and quality improvements to challenge Alaska’s dominance.

Without ASMI’s efforts, Alaska risks losing market share, premium pricing, and long-term economic stability. Continued investment in ASMI ensures Alaska seafood remains a top choice for global buyers—protecting the industry, jobs, and revenue for generations to come.

Learn more about ASMI’s impact and how we’re driving economic value for Alaska’s seafood industry.