The Value of Alaska Seafood Marketing Institute | Alaska Seafood Marketing Institute

Maximizing Alaska’s Seafood Value

Alaska’s seafood industry is a critical pillar of Alaska’s economy, creating tens of thousands of jobs for Alaskans and generating billions in economic activity. The Alaska Seafood Marketing Institute (ASMI) ensures this industry remains competitive by increasing demand, expanding markets, and driving higher prices for Alaska seafood worldwide.

The bottom line: ASMI delivers value

#1

Protein on U.S. Menus – Since surpassing Certified Angus Beef in 2016, Alaska Seafood has remained the top-ranked protein brand on menus in North America.

53+

Global Markets -ASMI actively operates marketing programs in 53 countries across the globe, supporting the sales of Alaska seafood in over 100 countries.

82%

Consumers Pay More for Alaska Seafood – 82% of U.S. seafood buyers are willing to pay a premium for seafood carrying the Alaska Seafood logo.

Successes: ASMI’s Impact in Action

Apr 28, 2026

ASMI Captures Over $10.5 million in International Marketing Grants

ASMI Leverages State Funding to Capture Over $10.5 Million in International Marketing Federal Grants JUNEAU, Alaska. April 29, 2026 – The…

Tokyo Women’s Run Engages Health-Conscious Consumers with Alaska Seafood

ASMI Japan hosted a booth during the annual Shibuya–Omotesando Women’s Run in Tokyo, Japan. This…

A Partner to the Seafood Industry

ASMI’s budget is primarily funded by a voluntary industry assessment (0.5% of ex-vessel value), along with federal USDA funding and at times state support. With over two-thirds of Alaska seafood by value exported annually, ASMI’s marketing is essential to maintaining Alaska’s premium global status.

Building A Premium with the Alaska Seafood Brand

Alaska seafood’s premium reputation is the result of decades of strategic marketing, industry collaboration, and consistent messaging. However, competition is increasing—rival nations are investing heavily in marketing, automation, and quality improvements to challenge Alaska’s premium position.

Without ASMI’s efforts, Alaska risks losing market share, premium pricing, and long-term economic stability. Continued investment in ASMI ensures Alaska seafood remains a top choice for global buyers—protecting the industry, Alaskan fishermen, communities and economy for generations to come.

Learn more about ASMI’s impact and how we’re driving economic value for Alaska’s seafood industry.

ASMI Delivers Strong Return On Investment

ASMI delivers a powerful return on investment, contributing heavily towards a $464 million increase in value for Alaska seafood in 2023, according to a recent study. Major Alaska species, such as sockeye salmon and Alaska pollock, averaged a 15% price premium over competing products in 2023. The premium for these species, which accounted for 46% of wholesale value, was $318 million in first wholesale value.