The Value of ASMI
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Maximizing Alaska’s Seafood Value
Alaska’s seafood industry is a critical pillar of Alaska’s economy, creating tens of thousands of jobs for Alaskans and generating billions in economic activity. The Alaska Seafood Marketing Institute (ASMI) ensures this industry remains competitive by increasing demand, expanding markets, and driving higher prices for Alaska seafood worldwide.
The bottom line: ASMI delivers value
#1
Protein on U.S. Menus – Since surpassing Certified Angus Beef in 2016, Alaska Seafood has remained the top-ranked protein brand on menus in North America.
53+
Global Markets -ASMI actively operates marketing programs in 53 countries across the globe, supporting the sales of Alaska seafood in over 100 countries.
82%
Consumers Pay More for Alaska Seafood – 82% of U.S. seafood buyers are willing to pay a premium for seafood carrying the Alaska Seafood logo.
Successes: ASMI’s Impact in Action
Calling Out Seafood’s Origins to Hook Restaurant Consumers
This Fast Chat with NRN and Chef Kathy Casey of Lucky Louie Fish Shack highlights how chefs and restaurants are increasingly calling out the origins of their seafood on menus and in conversations with guests.
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Always in Season Campaign Generates 5.3 Billion Impressions in Phase Two
Phase Two of this campaign kicked off 2025 and the Lenten season and generated more than 5.3 billion impressions in a three-month span.
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FujiSan and Alaska Seafood Sushi Partnership Generates Over 60K Entries
Available at 500 Sam’s Club locations, the campaign prominently featured on-pack promotions and was amplified through social media efforts by both FujiSan and Alaska Seafood.
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Alaska Seafood Shines on Menus Nationwide: 2025 Lent Promotions
From quick-service restaurants to upscale cafes, partners are highlighting Alaska’s premium, sustainable seafood in promotions designed to delight customers and showcase the versatility of our products.
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A Partner to the Seafood Industry
ASMI’s budget is primarily funded by a voluntary industry assessment (0.5% of ex-vessel value), along with federal USDA funding and at times state support. With over two-thirds of Alaska seafood by value exported annually, ASMI’s marketing is essential to maintaining Alaska’s premium global status.
