Tokyo Women’s Run Engages Health-Conscious Consumers with Alaska Seafood

ASMI Japan hosted a booth during the annual Shibuya–Omotesando Women’s Run in Tokyo, Japan. This annual 10-km race winds through central Tokyo and draws approximately 5,500 participants of all experience levels, creating a high-energy platform for consumer engagement.

Driving Engagement Through Interactive Experiences

ASMI’s on-site booth engaged nearly 1,000 visitors through the interactive “ASMI Mystery Puzzle Challenge” – participants were invited to play as investigators to solve mysteries involving the Alaska Seafood story. Successful participants were rewarded with Alaska pollock-based “chee-kama” snacks, a convenient, high-protein option aligned with post-exercise nutrition trends in Japan.

The activation provided an opportunity to directly communicate the nutritional benefits of Alaska seafood while creating a memorable, hands-on brand experience for attendees.

Culinary Collaboration Highlights Alaska Seafood

In partnership with salad brand Green Brothers, ASMI also supported a collaborative food truck offering menu items featuring Alaska seafood. The activation sold approximately 150 salads and 100 soups, further showcasing the versatility of Alaska seafood in fresh, healthy meal formats.

This collaboration reinforced Alaska seafood’s positioning as a natural fit for active lifestyles and modern, protein and nutrient-dense diets.

Influencer Engagement Expands Reach

Influencers including  _yumiko_kinoshita_, nachanrun72, 37achami, and abeyuuuu shared event experiences and Alaska seafood moments with their over 45,000 followers, helping to share key around nutrition, convenience, and lifestyle relevance with engaged, health-focused communities online. 

Promoting Wild and Sustainable Alaska Seafood in Japanese Market

With strong participation, high visibility, and meaningful product interaction, the Women’s Run was a valuable consumer outreach opportunity in Japan.