ASMI Japan in going to support herring roe promotion of Aeon and Ito-Yokado stores for New Year demand.
Ito-Yokado is the hypermarket brand of Seven & I retail group, and as of Nov. 2016 there are 181 Ito-Yokado stores operating in Japan, and 11 stores in China.
Aeon retail group runs 625 GMS stores in total, covering all over Japan.
ASMI Japan plans to collaborate with above mentioned 2 retailers to promote Alaska origin Herring Roe during year end sales period.
ASMI will support by sending demonstrators at 38 bigger stores of Ito-Yokado, and 50 stores of Aeon. ASMI will create the basis for the sales pitches for demonstrators.