ASMI Brazil will be conducting follow up in-store promotions inoutlets of Pão de Açúcar, Extra, Walmart, Carrefour in São Paulo-SP and Recife-PE to promote Alaska seafood species. These promotions are follow up activities of campaigns performed during the “Fish Week” in September, associated with extended promotional periods and trainings of retailers in both cities. ASMI will have sales professionals positioned at outlets; professionals will be properly trained to educate consumers on the Alaska Seafood wild, natural and sustainable aspects. Sale Professionals will also wear ASMI uniforms and use ASMI branded materials, as counters and napkins, and they will distribute samples of Alaska Keta salmon and Alaska Cod. ASMI informative materials will be distributed to consumers.