Wild Alaska Seafood Takes Center Stage for Lent 2026
As Lent 2026 approaches, ASMI is proud to spotlight an exciting lineup of national seafood promotions that showcase the strength and versatility of wild Alaska seafood across the quick-service and fast-casual landscape.
This season brings expanded reach, new partnerships, and strong returning promotions– all helping introduce more consumers to high-quality, wild caught Alaska seafood during one of the most important seafood consumption periods of the year.
New Partners Join the Lenten Lineup
Alaska Seafood Marketing Institute is especially excited to welcome several new partners to this year’s roster, expanding visibility for wild Alaska seafood nationwide.
A&W joins with its Crispy Alaska Cod Sandwich and Seafood Feast, bringing flaky, beer-battered Alaska cod to guests across the country just in time for Lent.
Krystal, a southern chain with nearly 300 units, debuts its new Crispy Fish Slider, adding wild Alaska seafood to its iconic slider lineup in a craveable, accessible format.
Burger King supports the season with promotional activity around its Big Fish Sandwich, driving additional visibility for wild Alaska pollock during peak seafood demand.
Returning Partners Lean In
Longtime partners are also delivering strong menu features and limited-time offerings.
Taco John’s is launching a new Alaska Pollock Big Fish Sandwich alongside new pollock fish tacos, expanding its seasonal seafood lineup.
Popeyes brings back its fan-favorite Flounder Fish Sandwich in both Classic and Spicy varieties, continuing to generate strong consumer demand.
Dairy Queen and Jack in the Box continue to highlight wild-caught Alaska pollock in limited-time Lenten offerings, reinforcing the strength and versatility of Alaska seafood across menu formats.
Driving Demand During a Critical Season
Together, these partnerships demonstrate ASMI’s continued momentum at retail and foodservice. By collaborating with leading national brands, ASMI is helping drive demand for wild Alaska seafood while delivering high-quality, sustainable products to millions of consumers.
Lent remains one of the most important consumption periods of the year — and in 2026, wild Alaska seafood is front and center.
