1,100 Runners Enjoy Alaska Seafood at Tokyo Onigiri Marathon

The Alaska Seafood Marketing Institute (ASMI) participated in the inaugural Onigiri Marathon in Tokyo, introducing approximately 1,100 runners to Alaska seafood through rice ball sampling featuring Alaska Atka mackerel and Alaska pollock roe.

Beyond product sampling, ASMI boosted brand visibility and attendee engagement with an Alaska Seafood-branded photo booth, where a logo-framed photo experience generated strong social media engagement. ASMI also joined the event’s relay race alongside a team of industry stakeholders, creating another opportunity to connect with attendees and partners.

The event provided an engaging platform to showcase Alaska seafood’s versatility in Japanese cuisine, connect with health-conscious consumers, and build brand awareness through in-person experiences and social media exposure.