Alaska Seafood Hits the Track with NASCAR Euro Series Driver Garrett Lowe
Alaska Seafood is joining the NASCAR Euro Series for the championship stretch, partnering with driver Garrett Lowe as he battles for the 2026 V8GP title. V8GP mixes untethered American V8 motor power with the finesse of European grand prix racing style.
Through the partnership, Alaska Seafood branding will appear on Lowe’s No. 99 Chevrolet Camaro throughout the championship stretch, along with exposure across social media and race-related media coverage.
Leveraging NASCAR’s strong association with American heritage, the partnership provides a unique platform to showcase Alaska beyond traditional seafood marketing activities, including social media collaborations featuring Lowe preparing wild Alaska salmon.
Across three fall races, the sponsorship will reach more than 54,000 spectators, while related media coverage will generate an estimated 40,000 additional views.
From Food Truck to NASCAR
The Alaska Seafood partnership grew out of a connection made during a food truck event last summer. The collaboration offers a new way to introduce Alaska seafood to consumers in Western and Central Europe through a sport with an unmistakably American identity.
NASCAR’s international presence continues to expand through the NASCAR Euro Series, which brings American-style stock car racing to some of Europe’s most iconic road courses. The 2026 series features drivers from around the world competing across Spain, France, the United Kingdom, Czechia, Italy and Belgium.
NASCAR brings the American story. Alaska brings wild, authentic seafood.
