The Great Dinner Debate: New Research Highlights Strong Consumer Demand for Seafood
New Research Highlights Strong Consumer Demand for Seafood
New consumer research commissioned by the Alaska Seafood Marketing Institute (ASMI) shows seafood continues to be a highly valued meal choice for Americans, with consumers citing taste, health benefits, and freshness as top reasons they choose it.
The survey of 2,000 U.S. adults, conducted by Talker Research, found that 73% of respondents eat seafood at least once a month, while two-thirds said they want to incorporate even more seafood into their diets.
Consumers Associate Alaska with Quality
When asked where they associate high-quality seafood, Alaska ranked first among respondents, reinforcing the strong consumer perception of wild Alaska seafood.
Nearly half (49%) also said seafood prepared at home can be just as satisfying—or even more satisfying—than ordering it at a restaurant, highlighting an opportunity to inspire more at-home seafood meals.
“Seafood can sometimes feel intimidating to cook, but it’s often much easier and more approachable than people expect,” said Greg Smith, Communications Director at ASMI. “Keeping frozen Alaska seafood on hand makes meal planning easier while delivering a delicious, nutritious meal.”
Opportunity for the Industry
The research also found that consumers are increasingly looking for meals that feel special without requiring a restaurant visit. Taste remains the leading reason people choose seafood, followed by health benefits and freshness.
Additionally, 63% of respondents said they expect to incorporate more convenient frozen foods into their routines over the next year, presenting continued opportunities for frozen wild Alaska seafood products.
The survey findings provide additional insight into evolving consumer preferences and reinforce the opportunity to position wild Alaska seafood as a premium, approachable option for everyday meals.
About the Research
Talker Research surveyed 2,000 U.S. adults on behalf of the Alaska Seafood Marketing Institute between May 15–19, 2026.
