ASMI Drives Strong Sales Momentum During Lent Promotions
ASMI experienced strong brand visibility and sales momentum during this year’s Lent promotions (see all Lent promotions), with the Alaska seafood logo featured prominently across multiple national and regional quick-service and fast-casual partners.
New partner Burger King drove broad consumer reach through a high-value direct mail coupon across its 6,400 U.S. locations, while McDonald’s featured a Lent special with in-store menu boards displaying the Alaska seafood logo.
Several new and returning partners expanded Alaska seafood offerings, including Long John Silver’s with an Alaska pollock Fish Sandwich, Krystal with Alaska pollock slider, Jason’s Deli with the reintroduction of its Salmonwich made with Alaska sockeye salmon promoted with in-store signage emphasizing the amount of high protein and new partner A&W Restaurants featuring a Crispy Alaska Cod sandwich.
Additional menu innovation and strong Lenten promotions came from Taco John’s, Popeyes, Bob Evans Restaurants, Dairy Queen, Jack in the Box, Rubio’s Coastal Grill, and White Castle, all of which highlighted the ASMI logo in their Alaska pollock fish sandwich promotions.
Overall, Lent 2026 demonstrated continued momentum for Alaska seafood across major foodservice operators, strengthening both consumer awareness and menu penetration.
