Market Your Catch

Get the tools tailored just for your direct marketing needs

Direct marketers have the ability to connect directly with customers and share information firsthand. Alaska Seafood Marketing Institute (ASMI) can help you build your brand by capitalizing on Alaska Seafood’s logo recognition and halo of positive attributes.

Leverage the Alaska Seafood brand by using the Alaska Seafood logo, consumer messaging, and staff training tools below. Plus, get fresh content as it’s released by signing up for the new Direct Marketer Toolkit newsletter.

Subscribe to the new Direct Marketer Toolkit newsletter

With access to the quarterly Direct Marketer Toolkit, you’ll receive the latest tools from ASMI and industry partners made just for building your brand, and selling your catch. Coming Soon!

Direct Marketer Resources

Train Your Staff

Brush up on your Alaska seafood knowledge with Seafood University

Read the Research

Get the latest research on consumers and brand loyalty

Leverage the Logo

The Alaska Seafood brand is a proven sales driver – email us for use

Get the Materials

Review the catalog of printed materials, then order online.


All of the content and more is available for download in the Alaska Seafood Digital Media Library. Register for access to the library and download sell sheets and tools, plus high-quality images and video to use across your materials and social accounts.

More great resources from other organizations:

FishBiz Project

This Alaska Sea Grant program provides financial and business tools for Alaska fishermen

Local Catch

This organization works to strengthen local seafood systems. They produce and share resources.


The Alaska Department of Fish and Game provides an online application process for your catcher-seller permit.

California Sea Grant

This website covers all logistical stages of the direct marketing process.

Alaska Sea Grant

Providing tools like a direct marketers manual, a profitability calculation guide, business startup guide, labelling requirements and more.