New Video Highlighting Alaska Seafood Now Playing in Alaska Airports
A new addition to the Alaska Seafood videos can now be seen on rotation in the Fairbanks, Anchorage, and Juneau airports.
For years, the Alaska Seafood Marketing Institute (ASMI) has been featuring a series of short, compelling videos in airports across Alaska that originated from our multi-year campaign called Seafood Sustains Alaska (Campaign Toolkit PDF). The campaign highlights the value that the commercial seafood industry brings to Alaska, and the many ways Alaskans across the state are more connected to the industry than we may realize. As a continuation of this messaging, the new video relies on imagery of Alaska and our fishermen to showcase how Alaska seafood supports communities, families, and the Alaska economy.
The airport videos are one facet of a campaign that encompasses a variety of activities to engage Alaskans, including our recently reinvigorated fisherman ambassador program; which asks harvesters to deliver the Alaska seafood message in their home communities, as well as a retail and tourism engagement; utilizing outreach, window clings and in-store support.
Keep an eye out for the new video now playing in all concourses. The video is also available for industry to download and use via the ASMI Media Library or linked via our YouTube channel.
Video links:
Media Library Direct Download (Mp4)
YouTube (Mp4)
