ASMI Partnership Drives More Than 1 Million Views for Alaska Surimi in Japan
Alaska Seafood Marketing Institute’s (ASMI) partnership with Japanese seafood influencer Asana Mori(external link) generated strong consumer engagement in September 2026, with four video releases collectively exceeding 1 million views.
ASMI coordinated Mori’s trip to Dutch Harbor, Alaska where she experienced Alaska fishing first hand.
The four part video series gives an in-depth look at the production of surimi products – from ocean to plate:
- What fish was worth a 38-Hour Journey for a Fishmonger?(YouTube Link) – 200,900 views
- Chasing Fish to a Remote Alaskan Island (YouTube Link) – 163,000 views
- The True Identity of the Massive Number of Fish Swarming America’s Largest Port (YouTube Link) – 268,100 views
- We’re Showing You a “Monstrous Fish” from a Remote Alaskan Island (YouTube Link) – 443,900 views
Across the Pacific
Back in Japan, Mori met with the President of Kibun Foods – a major producer of fish-based products in Japan – to coordinate future campaigns around Alaska surimi.
Mori then hosted a cooking demonstration and tasting of 100% Alaska pollock surimi at Supermarket Yaoko – a popular market chain in Japan known for fresh ingredients with over 200 units. The product showcased carries the Alaska seafood logo – providing consumers with a firsthand opportunity to experience the product and learn about Alaska surimi’s versatility and quality.
