Japan Survey Reveals “Alaska-made” Label Drives Consumer Appeal
ASMI conducted a consumer survey in Japan in May 2026. The survey targeted men and women aged 20-69, living in Japan, who purchase seafood at supermarkets at least one day per week. Of the 1,000 people surveyed, the results show that clearly labeling seafood as “Product of Alaska” and highlighting key attributes such as 100% natural and sustainably sourced significantly increases purchase intent among consumers.
Nearly 78% of respondents said they were more likely to buy when Alaska origin and product benefits were communicated, while the Alaska Seafood logo alone drove purchase interest among more than 77% of consumers.
The study also showed that sustainability messaging strengthens consumer trust and brand perception, with notable increases in perceptions of environmental responsibility and credibility. Additionally, shoppers value producer stories, transparency around harvesting practices, and promotional campaigns, demonstrating the importance of storytelling in seafood marketing. Finally, with 89% of consumers preferring natural sources of protein, Alaska seafood’s 100% natural positioning remains a strong competitive advantage in the Japanese market.
