Generational Fishing Family talks Sustainability
ASMI has released a powerful new video highlighting the Nelson family of Juneau, whose story reflects the deep generational ties between Alaskans and the sea.
From childhood memories of chasing fish on deck to lessons handed down for generations, the Nelson’s share how fishing is far more than an occupation—it’s a way of life, a responsibility, and a legacy. The film captures the family’s history on the water, their commitment to sustainability, and the deep respect they hold for Alaska’s ocean resources.
Through stunning footage of Alaska’s fisheries and voices from the Nelsons themselves, the video underscores how sustainable practices, science-based management, and community values makes Alaska seafood the most incredible protein on the planet.
The short film and social media version are now complete and available for industry use on NetX— so you can share an inspiring glimpse into the families who keep Alaska’s fishing traditions alive for future generations.
