ASMI and BBRSDA bring Wild Alaska Seafood to SproutsCon
The Alaska Seafood Marketing Institute (ASMI) was proud to participate in Sprouts Farmer’s Market (link to external site) annual conference and vendor showcase, SproutsCon, in Nashville, Tennessee.
SproutsCon brings together store and department managers, corporate leadership, and vendor partners from across the country for training, networking, product education, and a look at the company’s priorities for the coming year. For ASMI, the event provided an opportunity to connect directly with the people who play an important role in helping customers discover and choose seafood in stores.
Partnering to Share the Alaska Seafood Story
ASMI was pleased to partner with the Bristol Bay Regional Seafood Development Association (link to external site) (BBRSDA) to share a booth focused on the quality, sustainability, and versatility of wild Alaska seafood.
ASMI and BBRSDA staff spoke with Sprouts team members, answered questions, offered samples, and shared information about Alaska seafood and its origin.
For store and department leaders, the event was also an opportunity to build familiarity with the people, places, and fisheries behind the seafood they help bring to their customers.
Connecting with Retail Teams
Direct engagement with retail teams is an important part of AS MI’s domestic marketing efforts. Sprouts employees interact with shoppers every day, helping customers navigate seafood choices and discover new products and species.
The response from Sprouts attendees was enthusiastic, and the event created valuable opportunities to talk about what makes wild Alaska seafood stand out—from its connection to Alaska’s well-managed fisheries to its range of species, formats, and uses.
ASMI’s attendance builds on a continued relationship with Sprouts Farmers Market – including hosting members of the Sprouts seafood team on a retail familiarization trip to Alaska in 2025. That trip gave the team a firsthand look at Alaska’s seafood industry, processing, fisheries, and sustainability practices.
ASMI appreciates the opportunity to partner with BBRSDA and connect with Sprouts store leaders at this year’s event. ASMI looks forward to continuing to strengthen these retail partnerships and supporting Sprouts teams as they bring wild Alaska seafood to customers nationwide.
