Alaska Origin-Focused Promotion Generates $63,000 More Sales in Germany
In summer 2026, Alaska Seafood Marketing Institute (ASMI) partnered with Rewe, Edeka, and Kaufland to promote private label Alaska seafood through an omnichannel retail campaign across five major German cities.
Over a 60 day in-store activation period, shoppers were introduced to a diverse range of Alaska salmon, rock sole, and Alaska pollock products through sampling stations, educational materials, and prominent in-store signage, reinforcing Alaska origin as a trusted indicator of quality across species and product formats.
The campaign delivered strong commercial results, with participating stores reporting an average sales uplift of 27% and generating $63,200 in sales.
The initiative significantly expanded consumer engagement, reaching more than 44,000 shoppers and distributing over 18,000 educational materials to increase awareness of Alaska seafood’s breadth and versatility.
