300M McDonald’s Filet-O-Fish Sales Showcase Alaska Seafood Nationwide

In FY24, ASMI collaborated with McDonald’s to feature the Alaska Seafood logo on digital materials and point-of-sale displays for the iconic Filet-O-Fish sandwich.

With 14,300 McDonald’s locations across the U.S. and 300 million sandwiches sold annually, the partnership amplified the Alaska Seafood brand’s reach and visibility.

This strategic alliance emphasized the quality and sustainability of Alaska seafood, reinforcing ASMI’s mission and connecting with millions of consumers nationwide.