Influencer-Led Campaign in France Showcases Alaska Yellowfin Sole
10/5/2026 Update: From April through June 2026, ASMI continued to partner with additional French influencers to drive visibility and engagement for Alaska seafood across Instagram and Facebook.
Key collaborations generated millions of views:
- @iletaitunefoislapatisserie (instagram link) reel generated 566,584 views and 11,712 engagements
- three campaigns with Sandrine Rubens’ team delivered 313,773 views, 4,000+ likes, and access to a combined audience of more than 1.1 million followers
- Additional influencer content extended reach across audiences totaling more than 540,000 followers
ASMI also developed seven new recipes through partnerships with Elena Bogdan and Julie Guiter. The renewed collaboration with Julie Guiter further expanded awareness of Alaska seafood to an audience of more than 90,000 followers through dedicated recipe and social content. Overall, this activation has proven effective in expanding awareness of Alaska seafood and its integration into innovative new dishes.
In March 2026, ASMI launched an influencer-led campaign in France to showcase Alaska Yellowfin Sole.
ASMI partnered with well-known French influencer Hervé and the largest trader of Alaska Yellowfin Sole in France Cité Marine to showcase the versatility and deliciousness of Alaska Yellowfin Sole in the French market.
1 Million Followers and Integrated Retail Approach
Hervé launched one of France’s first cooking channels in 2007 and is known for his social media presence and YouTube Channel. He shares easy, fast, and accessible recipes, ranging from traditional French cuisine to international dishes, for both beginners and experienced cooks.
He has over one million followers on YouTube and nearly a million followers on Instagram. To further increase impact, branded packs featuring stickers and QR codes linking to Hervé’s content will roll out across French retailers, with up to 95,000 units planned.
Additional visibility will be driven through advertising in six leading consumer magazines highlighting the campaign.
Recipes to Tantalize Tastebuds
To showcase Alaska Yellowfin Sole, Hervé created two, spring inspired recipes:
Crispy Rice Thai Sole Salad – This recipe uses lightly breaded Alaska Sole, crispy rice, and a light sesame dressing that balances freshness, crunch, and melt-in-the-mouth tenderness.
Lemony Flounder Tacos – These tacos welcome in warmer weather with Alaska Flounder paired with crunchy veggies and a lemon-yogurt sauce.
