Alaska Pink Salmon: Wild Made Easy Campaign Launches
In a coordinated and multi-program effort to raise the value of pink salmon, ASMI has put together a set of promotional materials to position pink salmon as convenient, affordable, and relevant.
View the Pink Salmon Campaign Brand Guide
Messaging focuses on incorporating wild Alaska pink salmon as a clean, affordable protein in day to day life. To engage with back to school season, recipes have been created to showcase pink salmon in everyone’s lunchbox. Additional assets are available that elevate pink salmon as a cozy fall staple and the hostess’ best friend for an affordable tinned fish dupe or epic charcuterie board.
We encourage all industry to download and share the deliverables, which include:
- A brand package with custom logo featuring Alaska Pink Salmon: Wild Made Easy
- High quality photo and video assets featuring pink salmon harvesting, processing, species shots, and plated recipes
- Ready-to-use consumer-focused content, like reels of make-at-home recipes
- A shareable recipe collection featuring both canned and filleted easy pink salmon recipes
Last, but not least, we are sharing the story of Alaskan pink salmon fisherman Tom Meiners, that elevates it as an abundant, wild species.
The full package with additional b-roll assets will continue to be rolled out during the month of October. Assets are available now in NetX for industry to share on owned social channels, websites, email lists and more. Reach out to ASMI with any further questions about this exciting campaign.
