The Alaska Seafood brand increases seafood sales
At foodservice, the power of the Alaska Seafood brand is proven to increase seafood sales, as diners repeatedly show that they are more likely to order a dish with the word “Alaska” or the Alaska Seafood logo on the menu.
ALASKA SEAFOOD IS THE #1 BRAND AMONG PROTEINS ON U.S. MENUS.
OF CONSUMERS ARE MORE LIKELY TO ORDER A FISH/SEAFOOD DISH IF THE ALASKA SEAFOOD LOGO IS ON THE MENU.
OF CONSUMERS ARE MORE LIKELY TO ORDER A FISH/SEAFOOD DISH WHEN THE WORD “ALASKA” IS USED ON THE MENU.
(Source: Datassential 2016)
The Alaska Seafood Marketing Institute’s foodservice program is designed to help operators and distributors maximize their seafood offerings. Here are a few examples of the tools and resources available to help increase your seafood sales:
- Restaurant customer trend data about fish and seafood
- Educational materials and staff training
- Artwork and photography
- Promotional programs and materials