In order to better understand and target the current and future seafood consumer, ASMI’s Domestic program commissioned research firm Technomic to conduct a study, surveying a variety of age groups and ethnicities, and zeroing in on both grocery shopper and foodservice patron demographics. The research looked at who they are, where they are shopping and what they are shopping for. We learned that Alaska seafood is well positioned to take advantage of trends both in seafood and overall protien consumption, but will need to develop strategic tactics to shine in a continually evolving marketingplace.
Join us for the presentation of Technomic’s primary research from this study, following the secondary research that was presented in November 2017, during ASMI’s All Hands On Deck Annual Meeting. The presentation will be held at Rays Boat House in Seattle, WA on March 1st from 8:30am to 11:30am. You may RSVP here if you wish to attend in person.
For those who are unable to attend, you are welcome to join us via webinar: https://global.gotomeeting.com/join/742479661
Conference line: 800-315-6338. Access Code: 48515#