Power of the Brand

72%

72% of consumers surveyed say that seeing the Alaska Seafood logo would increase their likelihood to purchase.*

68%

68% of consumers surveyed feel it is important to know the source or origin of the fish they purchase.*

67%

67% of consumers prefer fish or seafood caught in the ocean over farm-raised seafood.*

*Source: Datassential 2017

For more information on training opportunities or how to utilize the power of the Alaska brand, email Mark Jones at mjones@alaskaseafood.org or call toll-free to 1-855-288-8841.