Southeast Asia Marketing Program Delivers 2,867% ROI

In response to industry demand, ASMI initiated a targeted marketing program in Southeast Asia in 2019, driving exports from $97 million to $140 million over five years.

Flatfish exports alone skyrocketed from $0.5 million in 2018 to over $11 million, while premium species like sockeye salmon experienced steady growth.

With program expenses of just $1.5 million, this initiative delivered a remarkable 2,867% ROI, underscoring Southeast Asia as a vital growth market for Alaska seafood.