Northern Europe Campaign Achieves 3,828% ROI During Alaska Seafood Month

ASMI utilized $28,000 in federal Market Access Program (MAP) funds to run a multi-channel Alaska Seafood Month campaign in Northern Europe.

The promotion spanned online platforms and service counters, using vibrant point-of-sale materials to highlight Alaska seafood. January sales surged to $1.1 million—a 48.54% increase from the previous month—resulting in a staggering ROI of 3,828%.

The campaign reached over 32.1 million consumers, further solidifying Alaska seafood’s presence in the region.