New Results from 2024 Google Ad Customer Research Provides Insight for Direct Marketer

Direct marketers can learn valuable lessons from Alaska Seafood’s recent Google Ads campaign, which led to a 1,700% increase in website traffic. The campaign highlights the importance of tailoring ads to regional consumer behavior—West Coast audiences responded well to species-specific terms like “wild salmon,” while East Coast consumers needed broader terms and education about Alaska’s premium seafood.

For those looking to run their own campaigns, this report offers key insights into targeting, messaging, and audience engagement.

Check out the full report to discover how you can apply these strategies to boost your own marketing efforts!