Google Ads Campaign Drives 1,700% Website Traffic Growth in 3 Months
In spring 2024, ASMI launched a Google Ads campaign targeting key regions, including Alaska, Washington, Oregon, California, Texas, New York, Virginia, and Florida.
The campaign aimed to raise awareness about and answer common questions like “Where can I buy Alaska seafood?”
With click-through rates reaching 6.27% in the West Coast region—outperforming the industry average of 1.53%—website visits skyrocketed by 1,700% over three months. This effort not only boosted brand engagement but also provided actionable consumer insights for the Alaska seafood industry.
