E-commerce Campaign Delivers Over 20M Impressions and $156M in Alaska Seafood Sales

To ring in the New Year, ASMI partnered with Chicory, a leading e-commerce platform, to promote wild Alaska salmon, pollock, cod, and surimi at major retailers like Kroger, Sam’s Club, Publix, H-E-B, Raley’s, and Hy-Vee.

Chicory’s network spans over 60 retailers, 5,000 recipe blogs, and reaches 100 million high-intent grocery shoppers monthly.

The campaign generated 21.4 million impressions, with an 85% ‘add to cart’ rate, and drove $156 million in total product sales. With a return on assets of 21.6X, this initiative showcased the power of e-commerce for Alaska seafood.