ASMI NEU Partners with Influencers to Promote Wild Alaska Sockeye Salmon for the Holidays
Date: December 2024
Location: Northern Europe
A holiday-themed social media campaign by ASMI Northern Europe (NEU) and LEAP successfully positioned wild Alaska smoked sockeye salmon and sockeye fillets as the premium choice for festive meals. The campaign, tied to a multi-channel promotion with LEAP, aimed to inspire consumers with versatile recipes, nutritional benefits, and sustainability messaging around Alaska salmon.
To amplify the reach, ASMI collaborated with five influencers with a combined audience of nearly one million followers. The campaign generated:
- 124,525 reel plays
- 1,764 likes
- 184 comments
- 618 saved posts
- 45,000+ story plays
Influencers developed seven new Alaska seafood recipes, engaging their audiences with creative ways to enjoy wild Alaska sockeye salmon during the holiday season. This strategic campaign reinforced Alaska seafood’s premium positioning in the Northern European market, driving awareness and consumer demand.
Learn more about ASMI’s global program here.
