Top Culinary Trends is the leading HRI event in Romania for chefs, importers, distributors, and media. The ASMI Eastern Europe Program sponsored and participated in the one-day program in June, which included cooking demonstrations and seminars. It was the first offline HRI event since the start of the pandemic, which increased interest to the activity. Throughout the day, about 200 people visited the event and those that could not attend participated via online translation. As one of the main event sponsors, Alaska Seafood was represented with a booth hosted by ASMI, alongside USDA FAS Romania.
Chef Roxana Blenche, TV host and participant of the popular Romanian cooking TV show Chefi la cuțite, hosted an Alaska seafood cooking demo on the main stage of the event. Chef Roxana prepared wild Alaska sockeye salmon and an appetizer with salmon roe and smoked salmon for event attendees and her social media following (Instagram has 120k followers, and Facebook 60k followers.
During the event, visitors also sampled appetizers with Alaska salmon roe, smoked Alaska salmon and Alaska sockeye salmon from the ASMI booth. Alaska seafood educational materials were also distributed from the booth and included recipe books, fact sheets, buyer´s guides as well as the information on local importers and suppliers and their assortment of Alaska fish and seafood.