ASMI Eastern Europe Drives Alaska Salmon Roe Sales with GoodWine Event
Date: Fall 2025
Location: Kyiv, Ukraine
ASMI Eastern Europe’s latest partnership with GoodWine, a premier Ukrainian retailer, successfully boosted sales of wild Alaska salmon roe by 42% in volume and 44% in UAH compared to the same period last year. The event, attended by 69 GoodWine premium demographic guests, generated 56,200 digital views and increased consumer awareness of Alaska seafood.
Held at GoodWine, the exclusive tasting and educational event showcased Alaska salmon roe’s superior quality and sustainability. In-store promotions, including point-of-sale (POS) materials, highlighted the retailer’s broad selection of wild Alaska seafood, from sockeye and king salmon to sablefish.
GoodWine has long been a key partner in expanding the presence of Alaska seafood in Ukraine, offering frozen and defrosted pink and keta salmon roe alongside a variety of wild, sustainable products. This collaboration reinforces ASMI’s commitment to supporting international industry partners and increasing global demand for Alaska seafood.
Learn more about ASMI’s international efforts here.
