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Alaska Seafood Shines on Menus Nationwide: 2025 Lent Promotions

January 23, 2025 | Activities & Promotions

Upcoming Domestic Lent Promotions Featuring Alaska Seafood

As Lent approaches, Alaska Seafood is making a splash across menus nationwide. From quick-service restaurants to upscale cafes, partners are highlighting Alaska’s premium, sustainable seafood in promotions designed to delight customers and showcase the versatility of our products. Here’s a look at some of the 2025 Lent promotions featuring Alaska seafood, offering industry partners a glimpse into this year’s activities.


Quick-Service and Casual Dining Favorites

Some of the biggest names in the quick-service and casual dining sectors are putting Alaska seafood front and center:

  • Popeyes: The Alaska Flounder Fish Sandwich returns, offering crispy, flavorful flounder sourced from Alaska.
  • Taco John’s: Alaska Flounder Fish Tacos bring bold flavors to their seasonal menu.
  • Jack in the Box: The classic Fish Sandwich, made with Alaska pollock, is back to tempt seafood lovers.
  • Dairy Queen: The Wild Alaska Fish Sandwich, featuring Alaska pollock, makes an appearance on the Lenten menu.
  • McDonald’s: The iconic Filet-O-Fish continues to be a Lent staple, featuring sustainably sourced Alaska pollock.
  • White Castle: Panko Fish Sliders, crafted with Alaska pollock, are perfect for seafood fans on the go.
  • Sonic Drive-In: Their Fish Sandwich, also made with Alaska pollock, offers a delicious seafood option.
  • Wienerschnitzel: The Sea Dog and Fish & Chips, both made with Alaska pollock, bring a unique twist to their menu.

Family Dining and Full-Service Restaurants

Family dining favorites are showcasing Alaska’s sustainable seafood with traditional and innovative dishes:

  • Bob Evans: Guests can enjoy Fish Fry and Fish Sandwiches featuring Alaska cod.
  • Foster’s Freeze: Alaska Cod Fish Filet and Fish & Chips are seasonal highlights.
  • Freddy’s Frozen Custard & Steakburgers: The Deluxe Crispy Fish Sandwich features Alaska flounder with tartar sauce, lettuce, and pickles on a buttered, toasted bun.
  • Crabby Mike’s: Guests can indulge in Alaska snow crab legs, pollock, and flounder dishes.

Upscale and Specialty Menus

Upscale cafes and seafood-focused establishments are elevating Alaska seafood to new heights this Lent:

  • Nordstrom Marketplace Café: Menu items include Alaska Salmon Nicoise, Blackened Alaska Salmon Salad, and Alaska Salmon Oscar.
  • Pacific Catch: Alaska cod tacos are a flavorful Lenten addition.
  • Wahoo’s Fish Taco: Multiple menu items showcase Alaska flounder and Alaska salmon.
  • Lucky Louie’s Fish Shack & Rel’Lish Burger Lounge: A diverse menu featuring pollock tacos, salmon burgers, and salmon tacos.
  • Ivar’s: A range of menu items highlights the premium quality of Alaska seafood.

Promoting Alaska’s Versatility and Sustainability

This Lent season highlights Alaska’s versatile seafood offerings, with pollock, flounder, cod, and salmon featured across an array of dishes. Each partnership underscores the sustainability and premium quality that make Alaska seafood a trusted choice for chefs and consumers alike.

As always, ASMI remains committed to supporting our industry partners and promoting Alaska seafood to audiences nationwide. Stay tuned for updates and success stories from these exciting promotions.


Thank you for helping us bring the story of Alaska seafood to tables everywhere.