International Marketing Program
The International Program promotes Alaska Seafood in key markets in Japan, China, Europe, Southeast Asia and South America. Nine regional programs in over 40 countries conduct activities designed to raise the value and awareness of the Alaska Seafood brand including retail and foodservice promotions, technical seminars, chef and retailer training, Alaska in-bound missions for members of the overseas trade and press, trade shows, out-bound trade missions, advertising and public relations.
The Foreign Agricultural Service and International Marketing
Alaska Seafood overseas marketing activities receive substantial support from the federal government through the United States Department of Agriculture (USDA). ASMI applies annually for USDA funds from the Foreign Agricultural Service (FAS) through the Market Access Program (MAP).
The amount of MAP funds awarded to ASMI, and the timing of their receipt, are subject to annual congressional budget appropriation. The in-depth research that ASMI International conducts each year and the high– level of involvement by the Alaska seafood industry through the ASMI committee process, both contribute to the International Program’s continued successful application for MAP funding.
ASMI International also participates in several Global Based Initiatives (GBIs) funded by FAS. These programs build international goodwill and provide potential emerging markets with opportunities to develop a taste and preference for Alaska canned salmon, herring and other products, as available.
ASMI also participates in the U.S. Sustainability Alliance GBI which targets the European market with a unified voice representing American products and American sustainability practices. For more information, visit “This Is How We Grow.”