Wild Alaska Seafood Month
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Europe Celebrates Wild Alaska Seafood Month!
Knowing that January is a time where people have more of an appetite to make healthier and more conscious lifestyle choices, ASMI Europe has proclaimed January as Wild Alaska Seafood Month. The celebration consists of a month-long campaign focused on educating consumers and aiming to make audiences aware that there is a choice to be made when it comes to seafood. The campaign messaging highlights the benefits of wild and sustainably sourced seafood and the health benefits of choosing wild Alaska seafood. Each message will be intertwined across campaign communications with an overarching focus on Alaska as the preferred seafood supplier – establishing why people should ‘look for Wild Alaska’ on the label before they choose to buy. The campaign will include retail samplings, influencer campaigns, and editorial advertising in print media in Spain, Germany, France, and the UK. Click here for a list of Alaska Seafood Month events in Europe.
Download the Wild Alaska Seafood Month playbook here.