ASMI Japan is going to support the market development of Lamprey fish in Japan:
1) Food component analysis:
Lamprey fish had been a commodity with economic value as a health food with medicinal effects, or as a raw material for extract of oriental natural medicine, in certain parts of Japan. However, it is now losing its position in the marketplace due to its long absence.
ASMI Japan is going to request Japan Food Research Laboratories, Japan’s largest and most diversified testing service provider which is accredited and certified by International and Japanese organizations to be a reliable food testing organization, to conduct a nutritional analysis of Alaska origin Lamprey.
2) Production of point of sales materials for retail stores:
– Stickers and shelf talker to tell consumers about Alaska-origin Lamprey