Ole’ and BLT are the high-end supermarket brand under CR Vanguard. There are two outlets of Ole’s and three outlets of BLT in Beijing, which aim at providing consumers with products of superior quality. Imported commodity shares are more than 50% at these stores. The number of stores is expected to reach 50 outlets of Ole’ and 30 outlets of BLT throughout the country by 2017.
ASMI China will work with Ole’ and BLT in Beijing to kick off an in-store promotion at these 5 outlets from January 14 to February 12, 2017. Alaska seafood including sea cucumber, black cod, and cod will be highlighted. Promoters and tasting samples will be arranged as well. Small gifts will be presented to those who purchase Alaska seafood during the promotion.