Zhengzhou, capital of Henan Province, is located in Central China. Dennis is retail chains dealing with several types of retail stores including supercenters, department stores, fresh marts convenient stores. It ranks 48th of “Top 100 China Retail Chain”. There are 13 Dennis Department Stores in Henan Province including 7 in Zhengzhou. All are located at business centers with large population flow. Each department store has all kinds of products with a supermarket. To expand the market and raise awareness of Alaska seafood in Central China, ASMI China will work with Dennis to kick off Alaska seafood in-store promotion in 7 department stores in Zhengzhou from December 10, 2016 to January 10, 2017. Alaska seafood like yellowfin sole, black cod, pacific cod will be highlighted; promoters and tasting sampling will be arranged during the period of the promotion. It will be first time for ASMI China to launch the promotion in Central China. It is believed that the event will be greatly helpful to increase exposure of Alaska seafood and boost up the sales.