Alaska seafood has been used by Novotel Century Hotel a year round. Due to the successful promotional cooperation over past years, ASMI China will partner with the hotel once again to kick off an Alaska seafood festival from November 14 to December 14, 2016. Alaska seafood species including sockeye salmon, king crab, and halibut will be featured. POS materials including menu of Alaska seafood, posters, flyers, and formboards etc will be developed as well. An advertisement will be placed at APP Apple Daily Eat & Travel Weekly to expose Alaska seafood to more consumers.