ASMI Japan is planning to support an Alaska Seafood Fair at Coop Tohoku, set to take place from November 16th to December 13th 2017, to boost their sales of Alaska seafood, promoting sockeye salmon, Sujiko (sockeye salmon roe) and Pacific Cod, in addition to their regular Alaska seafood items. In addition, ASMI Japan will send POS materials featuring the key Alaska Seafood products to all stores.
The Tohoku region of Northeast Japan is traditionally one of the most important consumption areas for Alaska seafood. Consumers Cooperative Tohoku (Coop Tohoku Sunnet Federation) consists of 9 single Consumers’ Cooperatives in 6 prefectures in Northeast Japan with a total of 112 stores, and they have around 1.76 million consumer members.
As part of the fair, ASMI Japan is also going to support an “Alaska Seafood Prize Campaign” in which consumers who buy Alaska Seafood Fair items worth more than 500 yen (US$4.40) during the fair period can enter a lottery for the chance to win Alaska Seafood prizes.