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ASMI China: Sam’s Club Promotion

January 11, 2018 - February 11, 2018

ASMI China partnered with retailer Sam’s Club to showcase four Alaska seafood products – Yellowfin Sole, Black Cod, Alaska Cod and King crab – at their 19 locations in the cities of Shanghai, Beijing, Shenzhen, Zhanzhou, Fuzhou and Wuhan. The promotion includes distribution of specialty brochures and a branded magnet to all those that purchase Alaska seafood between January 12 and February 11, 2018 at any of their locations nationwide. The program launched with a consumer tasting event at the Shenzhen Sam’s Club location on January 11 with Key Opinion Leaders (KOLs) boosting consumer exposure by posting photos and articles on Chinese social media.

Details

Start:
January 11, 2018
End:
February 11, 2018
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