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ASMI Brazil: Fish Week promotions
September 1, 2018 - September 15, 2018
|ASMI Brazil will conduct in-store promotions for 2 weeks in outlets of Pão de Açúcar, Extra, Walmart, Bistek, Carrefour, Verdemar, Supernosso and Zona Sul in São Paulo-SP, Rio de Janeiro-RJ, Belo Horizonte-MG, Criciúma-SC, Recife-PE, Salvador-BA and Brasília-DF, to promote Alaska seafood species. These promotions are part of the special campaign of the “Fish Week”, national initiative to promote seafood species and boost consumption. ASMI will have 17 sales professionals positioned at outlets; professionals will be properly trained to educate consumers on the Alaska Seafood wild, natural and sustainable aspects; will also wear ASMI uniforms and use ASMI branded material, as counters and napkins; will distribute samples of Alaska Keta and Sockeye salmon, Alaska Pollock and Alaska Cod. ASMI informative materials specially developed for the Fish Week will be distributed to consumers. The campaign will also be associated to trainings of fishmongers in at least three capital cities: São Paulo, Belo Horizonte and Recife.