Communicating Sustainability: ASMI Response Tools

The Alaska Seafood Marketing Institute welcomes the greater discussion around the sustainable, responsible and conscious actions taken by Alaska’s seafood industry to long before the protein hits your plate. Inspired by the growing curiosity of our customers and consumers and eager to relay the many steps the industry takes to ensure that the seafood from our waters is healthy not only for the body but for the environment and Alaska communities, ASMI created a number of tools to tell Alaska’s story of sustainability.  ASMI invites the Alaska seafood industry to utilize these tools in order to share the complex, comprehensive and responsible management of Alaska’s fisheries and ecosystems. 

ASMI’s Full Transparen-Sea response

Ongoing social media campaign : Facebook + Instagram

Sustainability Website

Sustainability Whitepaper

Sustainability Brochure

More sustainability information can be found on our industry website

Other resources:

Dr. Ray Hilborn, University of Washington: Sustainable Fisheries

National Fisheries Institute: Seaspiracy: Recognizable Propaganda

North Pacific Fishery Management Council: Overview of Transparent Public Process 

Alaska Seafood Marketing Institute: Fish For Alaska’s Future 

Alaska Fisheries Development Foundation: Social Responsibility


About Alaska Seafood Marketing Institute:


The Alaska Seafood Marketing Institute (ASMI) is a partnership between the State of Alaska and the Alaska seafood industry promoting the benefits of wild and sustainable Alaska seafood and offering seafood industry education. The seafood industry is Alaska’s largest basic private sector employer with nearly 60 percent of all wild seafood and 90-95 percent of wild salmon harvested in the U.S. coming from Alaska. In addition to wild salmon, Alaska is known for its crab and whitefish varieties such as Pacific cod, sablefish, halibut, Alaska pollock, sole and rockfish – available fresh or frozen year-round. Alaska has been dedicated to sustainable seafood for more than 50 years and is the only state with a constitution that mandates all seafood be managed under the sustained yield principle. Alaska has taken a leadership role in setting the global standard for precautionary resource management to protect fisheries and surrounding habitats for future generations and leading to an ever-replenishing supply of wild seafood for markets worldwide.