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Juneau, Alaska. January 29, 2008 - The Alaska Seafood Marketing Institute (ASMI) is proud to announce the launch of its new online training tool: Alaska Seafood U. Designed to augment current retail training practices, Alaska Seafood U provides essential information on Alaska seafood that retail seafood staff can use to educate consumers to help them make better-informed seafood purchases.
This interactive web-based training program provides facts and tips on each of the Alaska seafood species, fisheries management, harvesting methods, health and nutrition plus cooking and preparation information. After successful completion of a series of short learning modules followed by multiple-choice quizzes, Alaska Seafood U students are presented with a Certificate of Completion rewarding them for their dedication to continuing their seafood education.
“In developing Alaska Seafood U, we wanted to address the retailers’ need to keep up with consumers’ growing demand for information about wild Alaska seafood,” says Larry Andrews, ASMI Retail Marketing Director. Complete with colorful graphics and streaming videos, Alaska Seafood U offers an engaging learning environment for seafood counter staff.
Alaska Seafood U is free to all retailers. Register today at www.AlaskaSeafoodU.org! You can also go online to www.alaskaseafood.org and follow the link to Alaska Seafood U. For more information or questions on other training tools offered by Alaska Seafood, please contact us at retail@alaskaseafood.org or 800-806-2497.
Alaska is the pioneer of sustainability. Since acceptance into the Union in 1959, Alaska’s Constitution has mandated that “fish…be utilized, developed and maintained on the sustained yield principle.” This long-term dedication to sustainability has resulted in keeping the world stocked with a continuous, ever-replenishing supply of wild seafood. Indeed, Alaska's effective and precise fisheries management practices are considered a model for the world.
The Alaska Seafood Marketing Institute is the State of Alaska’s official seafood marketing arm. It is a public agency of the State of Alaska, funded by the Alaska seafood industry with support from state and federal funds. ASMI promotes Alaska seafood throughout the U.S. and in 16 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices. Please visit www.alaskaseafood.org for more information.
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Larry Andrews
Alaska Seafood Marketing Institute
800-806-2497
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